Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Medication-Related Information on Social Media: Exploring Public Trust, Perceptions of Credibility, and Influence on Behavior. [PDF]
Health Sci RepAbdullah AH +3 more
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The rapid development of easily accessible AI‐based tools makes it possible for senders to enhance the text in their messages. Yet, how receivers react to such messages, particularly when the use of AI is not disclosed, is far from clear. This study examines the effects of AI‐enhanced text on the receiver's reactions to the individual sender ...
Magnus Söderlund, Maria Mårtensson
wiley +1 more source
Media exposure, perceived stereotype accessibility, and national image formation: experimental and short-term panel evidence from Chinese perceptions of Germany. [PDF]
Front PsycholChen Z, Sun W.
europepmc +1 more source
Antimicrobial Peptides and Peptidomimetics in Foods – A Synthetic Foray
ChemFoodChem, EarlyView.This Review discusses AMPs in foods and their syntheses. It espouses facile methods to make them accessible and suggests their utility in the mitigation and eradication of the burgeoning maladies of antimicrobial and multidrug resistance (AMR and MDR).
Josephat U. Izunobi +2 more
wiley +1 more source
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
From digital attitudes to online learning engagement: serial indirect associations through digital literacy and digital self-efficacy. [PDF]
Front PsycholLiu Q, Wei Y, Guo R.
europepmc +1 more source
Digital and Gender Attributes of IC in Sustainability Reporting of Italian Firms
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Italian listed enterprises increasingly rely on intellectual capital (IC) to enhance competitiveness and sustainability performance. As IC, comprising human, structural, and relational capital, is rarely recognised in financial statements due to the lack of standardised frameworks, its disclosure has gained relevance in sustainability ...
Alessandra Buonasera, Simona Catuogno
wiley +1 more source
Digital health literacy in Somali higher education: a public health agenda for navigating health misinformation and generative AI. [PDF]
Front Public HealthHassan AM.
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study combines a bibliometric analysis and a systematic literature review (SLR) to provide a comprehensive understanding of women's leadership and entrepreneurship within small and medium‐sized enterprises (SMEs) in the context of sustainability and the green transition.
Adriana Dima +5 more
wiley +1 more source