Results 91 to 100 of about 1,871,073 (363)

The Role of Social Media Marketing in Green Product Repurchase Intention

Sustainability
This study explores the impact of social media marketing activities and ESG green brand involvement on the repurchase intention of green products among members of Taiwan’s green product social media groups.
Tung-Lai Hu, Chuang-Min Chao, Chia-Hung Lin   +2 more
semanticscholar   +1 more source

Enabling Digital Continuity in Virtual Manufacturing for Eco‐Efficiency Assessment of Lightweight Structures by Means of a Domain‐Specific Structural Mechanics Language: Requirements, Idea and Proof of Concept

Advanced Engineering Materials, EarlyView.
This article presents a solver‐agnostic domain‐specific language (DSL) for computational structural mechanics that strengthens interoperability in virtual product development. Using a hierarchical data model, the DSL enables seamless exchange between diverse simulation tools and numerical methods.
Martin Rädel, Andreas Schuster, Felix Schoenitz, Jean Lefèvre   +3 more
wiley   +1 more source

Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy [PDF]

Annals of computer science and information systems, 2022
Hong Nguyen Thi
doaj   +1 more source

Social Media Marketing – from Tool to Capability

Organizacijų Vadyba: Sisteminiai Tyrimai, 2018
Whereas the application of social media marketing has been trending in business, the theoretical research that analyses the phenomenon of social media marketing is to some extent lagging behind.
Venciūtė Dominyka
doaj   +1 more source

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

South African Journal of Information Management, 2018
Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti, Mercy Mpinganjira, Mornay Roberts-Lombard   +2 more
doaj   +1 more source

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]

, 2011
Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
core  

Promotion in Increasing Sales Product Popularity: Study on Youth Perspectives [PDF]

, 2020
Success or failure of a company that operates is always faced with costs, costs needed by the company. The use of social media can minimize promotion costs.
Mbembae, P. (Paule)
core   +2 more sources

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus ...
G. Appel, Lauren Grewal, Rhonda Hadi, A. Stephen   +3 more
semanticscholar   +1 more source

Laser‐Induced Graphene from Waste Almond Shells

Advanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova, Anna Chiara Bressi, Marina Galliani, Attilio Marino, Gianni Ciofani, Eduardo Machado‐Charry, Hilda Gomez Bernal, Alessandra Francini, Luca Sebastiani, Francesco Greco   +9 more
wiley   +1 more source

Social Media Marketing

, 2022
As organizações têm hoje o desafio de integrar eficazmente os social media na sua estratégia de comunicação de marketing. O consumo de redes sociais e plataformas digitais cresce no mundo, na Europa e em Portugal, estando os consumidores, independentemente das diferenças geracionais existentes, mais conhecedores e experimentados na sua utilização.
openaire   +3 more sources