Results 91 to 100 of about 1,169,234 (275)

Measuring the performance of social media marketing in the charitable domain

, 2012
Social media services offer a new avenue for non-profit organizations (NPOs) to initiate viral and word-of- mouth marketing. Due to the widespread adoption of these sites, there is the potential for this type of marketing to reach a large audience.
Harris, Lisa, Phethean, Christopher, Tiropanis, Thanassis   +2 more
core  

Social Media Marketing: Gaining a Competitive Advantage by Reaching the Masses [PDF]

, 2010
Social media marketing involves the use of online social media tools—such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting ...
Perdue, David J
core  

Plant‐Produced Viral Nanoparticles Decorated with Nanobodies Against HER2 Improve Retention and Recruitment of Immune Cells in Solid Tumors

Advanced Healthcare Materials, EarlyView.
Potato virus X is a filamentous RNA plant virus that can be engineered into a molecular tool for cancer therapy. We produced genetically‐encoded virus‐derived nanoparticles decorated with nanobodies targeting cancer cell receptors, epidermal growth factor receptor (EGFR) and human epidermal growth factor 2 (HER2).
Enrique Lozano‐Sanchez, Miguel A. Moreno‐Gonzalez, Fernando Merwaiss, Nicole F. Steinmetz, José‐Antonio Daròs   +4 more
wiley   +1 more source

Epidermal Patch Technologies for Integrated Healthcare and Infection Management

Advanced Healthcare Materials, EarlyView.
Epidermal patches have evolved from simple wound coverings into multifunctional, skin‐conformable platforms integrating drug delivery, biosensing, and therapeutic functionalities. This review highlights their material innovations, fabrication strategies, and intelligent designs, including hydrogels, microneedles, and flexible electronics, while ...
Yuqi Wang, Atakan Tevlek, Pawel L. Urban, Boaz Mizrahi, Onome Ejeromedoghene, Roshan Deen, Yuanjing Lin, Jagan Mohan Dodda   +7 more
wiley   +1 more source

Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia

Tourism & Management Studies, 2021
As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide.
Anshul Garg , Jeetesh Kumar
doaj  

Could social media improve New Save Supermarket’s Asian market segment? [PDF]

, 2018
Social media has become a part of people’s daily life. It is a multi-functional tool for people, who use social media to communicate with others, share content, and consume information in real time.
Deng, Siting, Yeung, Deniss
core  

2D Co‐Mo‐Hydroxide‐Based Multifunctional Material for the Development of H2‐Based Clean Energy Technologies

Advanced Materials, EarlyView.
2D α‐Co(OH)2 interleaved with Mo species displays an appealing dual functionality for the production and use of green hydrogen.Mo incorporation greatly benefits the electrochemical behaviour in Oxygen Evolution Reaction for H2 production, while the magnetocaloric response at liquid H2 temperature paves the way for alternative cryogenic refrigerants ...
Daniel Muñoz‐Gil, Celia Castillo‐Blas, Dawid Krystian Feler, Isabel Gómez‐Recio, Miguel Tinoco, Ana Querejeta‐Fernández, Rodrigo González‐Prieto, Felipe Gándara, Romualdo Santos Silva Jr, Pilar Ferrer, Carlos Prieto, Luc Lajaunie, José Luis Martinez‐Peña, María Luisa Ruiz‐González, José María González‐Calbet   +14 more
wiley   +1 more source

PERAN BRAND AWARENESS MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION AYAM BETUTU SRIKANDI

E-Jurnal Manajemen
Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap brand awareness, untuk mengetahui pengaruh social media marketing dan brand awareness secara pasrsial terhadap purchase intention serta untuk mengetahui pengaruh ...
Ni Kadek Ayu Intan Maharani, Gede Bayu Rahanatha   +1 more
doaj   +1 more source

Electrically Readable Lateral Flow Assay Using Organic Transistors for Diagnostic Applications

Advanced Materials, EarlyView.
Electrolyte‐gated organic field‐effect transistors (EGOFETs) are integrated with lateral flow (LF) paper fluidics to create a reusable, portable, and low‐cost point‐of‐care (PoC) diagnostic test. The devices are validated for Human Immunoglobulin G detection, achieving high sensitivity (0.1 fm), selectivity, and reproducibility with rapid results in 20–
María Jesús Ortiz‐Aguayo, Carme Martínez‐Domingo, Diego Gutiérrez, Dean Kos, Marta Mas‐Torrent   +4 more
wiley   +1 more source

Pengaruh Social Media Marketing terhadap Kinerja Pemasaran Melalui Nilai Pelanggan (Studi kasus UMKM Kreatif di Kota Pontianak)

Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Tujuan penelitian ini: (1) bagaimana social media marketing berdampak positif terhadap kemampuan penciptaan nilai, (2) bagaimana social media marketing berpengaruh positif terhadap kinerja pemasaran, (3) bagaimana kemampuan nilai pelanggan berdampak ...
Lie Heng, Dewi Santika
doaj   +1 more source