Results 101 to 110 of about 1,871,073 (363)

Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change

open access: yesManagement Analysis Journal
This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention
Rihan Hafizni   +3 more
doaj   +1 more source

Marketing of Library Services and Products through Social Media: An Evaluation [PDF]

open access: yes, 2013
Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library ...
Gireesh Kumar, T. K., Muruli, N
core  

Data Mining Cultural Aspects of Social Media Marketing

open access: yes, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald   +1 more
core   +1 more source

The Impact of Social Media Marketing on Consumer Purchase Decisions [PDF]

open access: hybrid, 2022
Dibias Lazuardi Maulid   +2 more
openalex   +1 more source

Exploiting the Functionality of Cerium Oxide‐Modified Carbon Nanohorns Catalysts Toward Enhanced CO2 Reduction Performance

open access: yesAdvanced Functional Materials, EarlyView.
A cerium oxide‐carbon nanohybrid catalyst is synthesized via two distinct routes and is integrated into H‐type cells and gas diffusion layers (GDLs) to enhance electrochemical performance. Structural variations significantly affect performance, with the solvothermal sample exhibiting higher current densities.
Alessia Pollice   +9 more
wiley   +1 more source

Utilization of Social Media In Marketing Classes [PDF]

open access: yes, 2013
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social ...
Allen, Charlotte
core   +1 more source

Reevaluating the Activity of ZIF‐8 Based FeNCs for Electrochemical Ammonia Production

open access: yesAdvanced Functional Materials, EarlyView.
Though receiving much attention, the field of electrochemical nitrogen reduction reaction (eNRR) to ammonia is marked by doubts about whether this reaction is possible in aqueous media. This work sheds light on this question for iron single‐atom on N‐doped carbon (FeNC) catalysts—a class of well‐known catalysts that is also worth testing for the sister
Caroline Schneider   +6 more
wiley   +1 more source

Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]

open access: yes, 2015
Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron   +2 more
core   +1 more source

A Bespoke Programmable Interpenetrating Elastomer Network Composite Laryngeal Stent for Expedited Paediatric Laryngotracheal Reconstruction

open access: yesAdvanced Functional Materials, EarlyView.
A programmable interpenetrating double‐network architecture, created via 3D‐TIPS printing and resin infusion, synergistically combines thermoplastic and thermosetting elastomers to balance structural rigidity and surface softness—crucial for paediatric laryngeal stents.
Elizabeth F. Maughan   +14 more
wiley   +1 more source

Functional Materials for Environmental Energy Harvesting in Smart Agriculture via Triboelectric Nanogenerators

open access: yesAdvanced Functional Materials, EarlyView.
This review explores functional and responsive materials for triboelectric nanogenerators (TENGs) in sustainable smart agriculture. It examines how particulate contamination and dirt affect charge transfer and efficiency. Environmental challenges and strategies to enhance durability and responsiveness are outlined, including active functional layers ...
Rafael R. A. Silva   +9 more
wiley   +1 more source

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