Results 161 to 170 of about 116,180 (297)

Using web analytics data to identify platforms and content that best engage high-priority HIV populations in online and social media marketing advertisements. [PDF]

Digit Health, 2023
Wray TB, Chan PA, Klausner JD, Ward LM, Liu AY, Carr DJ, Ocean EM, Phelan C, Liu T.   +8 more
europepmc   +1 more source

The role of social media marketing in organisational business development in the construction industry: Managerial perspectives

The growth in social media use as a marketing tool continues to gain popularity among businesses in different sectors. Due to social media marketing, business-to-business relationships and the creation of networks in the market have proved to be ...
Tan, Jianwen
core   +1 more source

Kenyan Farmers' Policy Priorities During Economic Crisis and Stability: Insights From a Best‐Worst Scaling Experiment

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Amid rising food and fertilizer prices, understanding farmers' policy preferences is critical for effective crisis response. We use best‐worst scaling experiment to assess Kenyan mobile‐owning crop farmers' preferences for government support under high and normal price scenarios.
Mywish K. Maredia, John Olwande, Jacob Ricker‐Gilbert, David L. Mather, Nicole M. Mason   +4 more
wiley   +1 more source

Accounting for Substitution: Improving Estimates of GHG Reductions From Cattle‐Based Product Demand Shifts

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden, Sara Gardner Hedgecock, Lawton L. Nalley, Alvaro Durand‐Morat, Aaron Shew, Rodolfo M. Nayga Jr   +5 more
wiley   +1 more source

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. [PDF]

Heliyon, 2022
Malarvizhi CA, Al Mamun A, Jayashree S, Naznen F, Abir T.   +4 more
europepmc   +1 more source

Sustainable Productivity Growth in Agriculture: The Role of Shifts in R&D Investments and Technology

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT The objective of the paper is to evaluate the long‐term prospects of sustainable productivity growth linked to plausible assumptions on public agricultural R&D investments as the key productivity driver. Second, it investigates the role of changing R&D focus from yield maximization to input saving technologies (fertilizers and pesticides). The
Zuzana Smeets Křístková, Michiel van Dijk, Robert M'Barek, Hans van Meijl, Tomas Ratinger   +4 more
wiley   +1 more source

Who Are the Superfoodies? New Healthy Luxury Food Products and Social Media Marketing Potential in Germany. [PDF]

Foods, 2021
Wiedenroth CF, Otter V.
europepmc   +1 more source

Do Tax Incentives for Farmland Leases Increase Farm Supply? Evidence From Iowa's Beginning Farmer Tax Credit

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT In recent decades, agriculture has become increasingly concentrated through horizontal mergers and acquisitions via corporate entities, and policy makers are concerned this will be exacerbated by the aging population of farm operators. To reduce market concentration in agriculture, many states have enacted policies to entice new prospective ...
Justin M. Ross, Wesley M. Zebrowski, Julia C. D. Valliant   +2 more
wiley   +1 more source

Parental anxiety in China's social media marketing of early orthodontics. [PDF]

Front Public Health
Wang X, Li W, He X.
europepmc   +1 more source

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]

PLoS One, 2022
Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR.   +4 more
europepmc   +1 more source