Results 171 to 180 of about 116,180 (297)

Making friends in the Wild West: Singaporean public relations practitioners’ perceptions of working in social media

, 2009
This paper explores the impact of social media on public relations by analysing Singapore-based practitioners’ perceptions and attitudes to their work in public relations agencies in an online environment. Social media offers additional communication
Kate Fitch, Fitch, K.
core  

Assessing Household Welfare in Response to Rising Food Prices in The Gambia

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines how rising food prices affected household welfare in The Gambia using nationally representative data from the 2015/16 Integrated Household Survey (IHS‐3). The analysis reflects household consumption behavior and market conditions prevailing during that period and provides a structural benchmark for understanding ...
Roger Vorsah, Obed Quaicoe, Fafanyo Asiseh, John N. Ng'ombe   +3 more
wiley   +1 more source

The Impact of Social Media Marketing Activities on Consumer Inspiration, Food Pleasure, and Behavioral Intentions: Evidence from Dubai Chocolate. [PDF]

Foods
Hamarat H, Çavuşoğlu S, Göral M, Gökçe Y, Uslu A, Bükey A.   +5 more
europepmc   +1 more source

Comparing football bettors' response to social media marketing differing in bet complexity and account type - An experimental study. [PDF]

J Behav Addict, 2021
Houghton S, Moss M.
europepmc   +1 more source

Drivers of Precision Agriculture Adoption in Italian Viticulture

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the main drivers influencing the adoption of two types of precision farming technologies in the viticultural sector: Decision Support Systems (DSSs) and Variable Rate Technologies (VRTs). We apply a partial proportional odds model and find that socio‐demographic characteristics are not significant determinants of adoption ...
Olimpia Fontana, Linda Arata, Margherita Muzzillo, Paolo Sckokai   +3 more
wiley   +1 more source

Social media marketing and digital influence for visitor flow management in sustainable heritage tourism. [PDF]

Sci Rep
Shen C.
europepmc   +1 more source

Nexus Between Consumer's Motivations and Online Purchase Intentions of Fashion Products: A Perspective of Social Media Marketing.

Front Psychol, 2022
Yu F, Wenhao Q, Jinghong Z.
europepmc   +1 more source

Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance. [PDF]

Front Psychol, 2021
Jiménez-Zarco AI, Clemente-Almendros JA, González-González I, Aracil-Jordà J.   +3 more
europepmc   +1 more source

CONSIDERATIONS ON SOCIAL MARKETING IN ROMANIA [PDF]

Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view ...
Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania, Prof. Filimon Stremţan Ph.D   +1 more
core  

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang, Lena Kuhn, Hang Xiong, Zhanli Sun, Thomas Glauben   +4 more
wiley   +1 more source