Results 41 to 50 of about 1,871,073 (363)

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal of Innovation & Knowledge, 2016
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error.
Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti   +2 more
doaj   +1 more source

The role of social media marketing and brand image on smartphone purchase intention

International Journal of Data and Network Science, 2022
The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between ...
Citra Savitri, R. Hurriyati, L. Wibowo, Heny Hendrayati   +3 more
semanticscholar   +1 more source

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs

Jurnal Manajemen & Agribisnis, 2021
Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about ...
Nanda Nur Rafiana, Ma’mun Sarma, Mukhamad Najib   +2 more
doaj   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

The Effect of Online Marketing through Social Media Platforms on Saudi Public Libraries [PDF]

Journal of Information Technology Management, 2021
Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public ...
Magdah Ezat Gharieb
doaj   +1 more source

A comparison of social media marketing between B2B, B2C and mixed business models [PDF]

, 2018
This paper explores the implicit assumption in the growing body of literature that social media usage is fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) literature.
Archer-Brown, Chris, Davies, Iain, Iankova, Severina, Marder, Ben, Yau, Amy   +4 more
core   +6 more sources

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Jurnal Aplikasi Manajemen, 2022
Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
doaj   +1 more source

THEORITICAL REVIEW: PEMASARAN MEDIA SOSIAL

Among Makarti, 2018
The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media has become one of
Rina Sari Qurniawati
doaj   +1 more source

Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA

IJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpuse: to explain  the Effect of Social Media Marketing and Brand Awareness on Purchase Intention   Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software.
Achmad Daengs GS
doaj   +1 more source