Results 51 to 60 of about 1,871,073 (363)

Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels [PDF]

, 2016
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Kheiri, Jamal, Miralbell, Oriol, Nasihatkon, Banafsheh   +2 more
core   +1 more source

The effect of social media marketing on brand trust, brand equity and brand loyalty

International Journal of Data and Network Science, 2022
This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 ...
H. Haudi, W. Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, H. Wijoyo, Hendrian Yonata, Intan Rachmina Koho, Y. Cahyono   +8 more
semanticscholar   +1 more source

MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES

Финансы: теория и практика, 2017
This article considers marketing communications in social media as one of the most popular spheres of modern marketing allowing to support constant double-sided connection with consumers.
Yu. N. Slugina
doaj   +1 more source

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Binus Business Review, 2022
In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability.
Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina   +2 more
doaj   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION

E-Jurnal Manajemen Universitas Udayana, 2023
The purpose of this study is to examine the role of brand awareness in mediating the influence of social media marketing on purchase intention on Sensatia Botanicals products. This research was conducted in Denpasar City.
Anak Agung Istri Karlita Aprilianti, Ni Made Rastini, G. Rahanatha   +2 more
semanticscholar   +1 more source

The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]

, 2008
The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
core   +3 more sources

Machine learning software for optimizing SME social media marketing campaigns

Computer Science & IT Research Journal
This review paper explores the transformative role of machine learning in optimizing social media marketing strategies for small and medium-sized enterprises (SMEs). It begins by highlighting the significance of social media marketing for SMEs, outlining
Wagobera Edgar Kedi, Chibundom Ejimuda, Courage Idemudia, Tochukwu Ignatius Ijomah   +3 more
semanticscholar   +1 more source

Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung

KOMVERSAL, 2023
This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City.
Budi Harto, Panji Pramuditha, Arief Yanto Rukmana, Harnavela Sofyan, Hana Rengganawati, Andina Dwijayanti, Tetti Sumarni, Arief Yanto, Harnavela Rukmana, Hana Sofyan, Andina Rengganawati, Teti Dwijayanti, Sumarni   +12 more
semanticscholar   +1 more source

Reduced vascular leakage correlates with breast carcinoma T regulatory cell infiltration but not with metastatic propensity

Molecular Oncology, EarlyView.
A mouse model for vascular normalization and a human breast cancer cohort were studied to understand the relationship between vascular leakage and tumor immune suppression. For this, endothelial and immune cell RNAseq, staining for vascular function, and immune cell profiling were employed.
Liqun He, Chiara Testini, Neda Hekmati, Altea Bonello, Aglaia Schiza, Emmanuel Nwadozi, Mia Phillipson, Carina Strell, Michael Welsh   +8 more
wiley   +1 more source

The Relationship Between Economic Development, Banking Sector Performance and Financial Globalization: Evidence from OECD Countries

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
The aim of this study is to examine the relationship between the economic development of the 11 OECD countries selected in the period 1990-2018, banking sector performance and financial globalization by integrating investments and trade openness as ...
Sevgi Sümerli Sarıgül, Pınar Avcı
doaj   +1 more source