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, 2019 The scope of this thesis is to show the importance of usage of social media as a tool for marketing and expanding the business. Social media is a tool with which internet users build a smooth relationship between people around the world. A wide range of people are internet users and also the users of social media.
openaire +2 more sources
Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj +1 more source
Social Media Marketing Integration: Agile Project Management [PDF]
, 2017 The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its ...
Holst, Ida M
core +1 more source
Marketing and Management of Innovations, 2023 This study examined the impact of social media marketing on online purchase intention, with brand attachment, brand trust, and brand equity acting as mediating factors.
S. Heidari +3 more
semanticscholar +1 more source
Use of Symptomatic Drug Treatment for Fatigue in Multiple Sclerosis and Patterns of Work Loss
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To describe the use of central stimulants and amantadine for fatigue in MS and evaluate a potential association with reduced work loss in people with MS. Methods We conducted a nationwide, matched, register‐based cohort study in Sweden (2006 to 2023) using national registers with prospective data collection.
Simon Englund +3 more
wiley +1 more source
How social media can be marketed effectively by Sustain Energy Solutions to gain a competitive advantage [PDF]
, 2018 This research report is based on a study which was conducted at Sustain Energy Solutions to help them attain a competitive advantage using social media marketing.
Alexander, Peter, Raj, Dilip
core
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY
, 2018 The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this ...
Yusuf Bilgin
semanticscholar +1 more source
Applying an Ethical Lens to the Treatment of People With Multiple Sclerosis
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT The practice of neurology requires an understanding of clinical ethics for decision‐making. In multiple sclerosis (MS) care, there are a wide range of ethical considerations that may arise. These involve shared decision‐making around selection of a disease‐modifying therapy (DMT), risks and benefits of well‐studied medications in comparison to
Methma Udawatta, Farrah J. Mateen
wiley +1 more source
Understanding the Social Media Fandom of the Mr. Olympia Bodybuilding Show [PDF]
, 2018 The sport of bodybuilding has become one of the leading enterprises in using social media as the headlining avenue of marketing and promoting for the events they host.
Magee, Kevin
core +1 more source
SUPER: Towards the Use of Social Sensors for Security Assessments and Proactive Management of Emergencies [PDF]
, 2015 Social media statistics during recent disasters (e.g. the 20 million tweets relating to 'Sandy' storm and the sharing of related photos in Instagram at a rate of 10/sec) suggest that the understanding and management of real-world events by civil ...
Kaltenbrunner, Andreas +6 more
core +1 more source