Results 271 to 280 of about 16,084,211 (343)
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Journal of Research in Interactive Marketing, 2022
PurposeThis paper aims to examine the relationship between social presence and consumer purchase intention in the context of livestreaming commerce and test the mediating role of immersive experience and the moderating role of positive emotions.Design ...
Zhen-Yu Huang +3 more
semanticscholar +1 more source
PurposeThis paper aims to examine the relationship between social presence and consumer purchase intention in the context of livestreaming commerce and test the mediating role of immersive experience and the moderating role of positive emotions.Design ...
Zhen-Yu Huang +3 more
semanticscholar +1 more source
Journal of Research in Interactive Marketing, 2021
PurposeThis study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and ...
W. Tsai, Yu Liu, C. Chuan
semanticscholar +1 more source
PurposeThis study presents one of the earliest empirical investigations on how brand chatbots' anthropomorphic design and social presence communication strategies may improve consumer evaluation outcomes via the mediators of parasocial interaction and ...
W. Tsai, Yu Liu, C. Chuan
semanticscholar +1 more source
Library hi tech, 2023
PurposeThis study's purpose is to propose a research model based on the stimulus-organism-response (S-O-R) model to examine whether gamification and social interaction as environmental stimulus antecedents to learners' perceptions of presence can affect ...
Yung-Ming Cheng
semanticscholar +1 more source
PurposeThis study's purpose is to propose a research model based on the stimulus-organism-response (S-O-R) model to examine whether gamification and social interaction as environmental stimulus antecedents to learners' perceptions of presence can affect ...
Yung-Ming Cheng
semanticscholar +1 more source
The Journal of Genetic Psychology, 2022
Online learning has become an essential part of acquiring academic and professional qualifications in higher education. Online learning recently gained attention as an effective instructional approach to enhance learning engagement, causing many ...
Jia Miao, Jiangmei Chang, Li Ma
semanticscholar +1 more source
Online learning has become an essential part of acquiring academic and professional qualifications in higher education. Online learning recently gained attention as an effective instructional approach to enhance learning engagement, causing many ...
Jia Miao, Jiangmei Chang, Li Ma
semanticscholar +1 more source
International Journal of Advertising, 2021
An experiment was conducted to examine the level of social presence and the mediating role of parasocial interaction in influencer marketing. In a simulated fitness influencer’s Instagram posts, social presence significantly predicts individuals ...
Hyosun Kim
semanticscholar +1 more source
An experiment was conducted to examine the level of social presence and the mediating role of parasocial interaction in influencer marketing. In a simulated fitness influencer’s Instagram posts, social presence significantly predicts individuals ...
Hyosun Kim
semanticscholar +1 more source
Journal of Travel Research, 2021
Destination marketing organizations (DMOs) have widely adopted virtual reality (VR) commercials to highlight attractions for potential tourists and encourage visitation.
Tianyu Ying +4 more
semanticscholar +1 more source
Destination marketing organizations (DMOs) have widely adopted virtual reality (VR) commercials to highlight attractions for potential tourists and encourage visitation.
Tianyu Ying +4 more
semanticscholar +1 more source
Journal of Hospitality Marketing & Management, 2021
This study investigates the effect of hotel website quality, social presence, affective commitment, and e-trust on travelers’ online hotel booking intentions. Smart-PLS software was applied to test the hypotheses.
M. Amin +3 more
semanticscholar +1 more source
This study investigates the effect of hotel website quality, social presence, affective commitment, and e-trust on travelers’ online hotel booking intentions. Smart-PLS software was applied to test the hypotheses.
M. Amin +3 more
semanticscholar +1 more source
Journal of Computer Assisted Learning, 2021
Project-based learning (PjBL) engages students in knowledge acquisition, application, and construction through artefact development. Based on the Community of Inquiry framework, this study characterized college students' social and cognitive presences in
Pengyue Guo +3 more
semanticscholar +1 more source
Project-based learning (PjBL) engages students in knowledge acquisition, application, and construction through artefact development. Based on the Community of Inquiry framework, this study characterized college students' social and cognitive presences in
Pengyue Guo +3 more
semanticscholar +1 more source
Social presence in telemedicine
Journal of Telemedicine and Telecare, 2002We studied consultations between a doctor, emergency nurse practitioners (ENPs) and their patients in a minor accident and treatment service (MATS). In the conventional consultations, all three people were located at the main hospital. In the teleconsultations, the doctor was located in a hospital 6 km away from the MATS and used a videoconferencing ...
Sapal, Tachakra, Rakhi, Rajani
openaire +2 more sources
, 2021
PurposeSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts.
S. Jin, Ehri Ryu, Aziz Muqaddam
semanticscholar +1 more source
PurposeSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts.
S. Jin, Ehri Ryu, Aziz Muqaddam
semanticscholar +1 more source