Results 101 to 110 of about 464,233 (251)
Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012 [PDF]
, 2017 Purpose: The application of event design principles in the creation and execution of effective experiential sponsorship activations (ESAs) by B2B brands is explored.
Crowther, Philip +2 more
core +3 more sources
Advanced Functional Materials, EarlyView.Photomultiplication organic photodetectors (PM OPDs) are an attractive strategy for health‐monitoring. Here, PM‐OPDs are reported with a specific detectivity of 5.7 × 1012 Jones and external quantum efficiency values of 3500% under −10 V. The dynamics of carrier trapping in these devices are elucidated through trap selective spectroscopical techniques.
Marie Houot +9 more
wiley +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core
Thickness‐Dependent Skyrmion Evolution in Fe3GeTe2 During Magnetization Reversal
Advanced Functional Materials, EarlyView.Thickness‐ and field‐dependent magnetic domain behavior in 2D van der Waals Fe3GeTe2 is studied using Lorentz TEM and micromagnetic simulations. A patch‐like domain phase evolves from skyrmions during magnetization reversal, and step edges between thickness regions act as pinning sites.
Jennifer Garland +9 more
wiley +1 more source
Measuring sponsorship effects on consumer purchasing intentions [PDF]
, 2008 In this paper the role of sponsorship in achieving the managerial goals of a firm is studied. In addition, it is examined whether sponsorship can be attributed to the Public Relation Theory and Practice.
Neokosmidis, Ioannis +2 more
core
Financial Disclosure, Industry Sponsorship, and Integrity in Cancer Research Reporting [PDF]
, 2013 David H. Johnson
openalex +1 more source
Advanced Functional Materials, EarlyView.Microscale hydrogels (microgels) feature improved mass transport characteristics supportive of fast actuation and chemical tunability amenable to programmed stimuli response. A unique soft actuator architecture is realized by encapsulating microgels in soft microcirculatory systems which enable the convenient delivery of liquid stimuli for powering and
Nengjian Huang +2 more
wiley +1 more source
Proteins, Processing, and Properties of Adhesive Fluid Condensates Purified from Mussels
Advanced Functional Materials, EarlyView.Mussels exhibit an unmatched proficiency for adhering to wet surfaces in salty environments—a remarkable ability that could inspire new biomedical and technical glues. The fluid protein condensates used to form the underwater mussel glue are extracted, reconstituted and characterized with advanced spectroscopy and nanomechanical analysis, revealing ...
Mathieu D. Rivard +8 more
wiley +1 more source
A Hierarchical Game with Strategy Evolution for Mobile Sponsored Content and Service Markets
, 2018 In sponsored content and service markets, the content and service providers are able to subsidize their target mobile users through directly paying the mobile network operator, to lower the price of the data/service access charged by the network operator
Han, Zhu +4 more
core +1 more source
Advanced Functional Materials, EarlyView.xxxx. ABSTRACT Glioblastoma (GBM) remains one of the most lethal brain cancers, with median survival rarely exceeding 15 months after diagnosis. Interleukin‐12 (IL‐12) is a potent immunostimulatory cytokine capable of reshaping the tumor microenvironment (TME), yet its clinical translation is hindered by systemic toxicity and short half‐life. RNA‐based
Fatima Hameedat +11 more
wiley +1 more source