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The Communication Objectives of Sport Sponsorships
Communicare, 2022 SPORT sponsorship is increasingly used as an organisational communication tool. Its effective use is generally diminished by a lack of coordination with greater organisational communication objectives.
George Angelopulo, Nina Overton
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Money, morality, and nationalism: the contested sponsorship of the Falsterbo horse show [PDF]
Frontiers in Sports and Active LivingIn early 2025, the Falsterbo Horse Show entered a title sponsorship agreement with Al Shira'aa Stables in the United Arab Emirates, prompting extensive Swedish media coverage and strong public reactions.
Jesper Karlsson
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How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing [PDF]
Cheyuk gwahag yeon-gu, 2022 PURPOSE Neuromarketing measures and analyzes the unconscious response of consumer brain waves to marketing stimuli in real time. This study examined how a sensational scene (accident) in a sport game influences the sponsorship effects through ...
Sanghak Lee +4 more
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Newspaper framing of food and beverage corporations’ sponsorship of sport: a content analysis
BMC Public Health, 2022 Background Unhealthy diets are a leading contributor to obesity, disability and death worldwide. One factor cited as contributing to rises in obesity rates is the pervasive and ubiquitous marketing of unhealthy foods and beverages (F&Bs) across a variety
L. E. Carters-White +4 more
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Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran [PDF]
Research in Sport Management and Marketing, 2022 Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study.
Akbar Jaberi, Zahra Barkhordar
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BMC Public Health, 2023 Background Exposure to alcohol advertising and sponsorship through elite sport is associated with harmful use of alcohol. Owing to strong financial and cultural ties between alcohol and sport in Australia, policy action to restrict alcohol sport ...
Maree Scully +7 more
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BMC Public Health, 2022 Background Public health bodies in Australia remain concerned about marketing of unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children are particularly susceptible to the influence of unhealthy commodity marketing.
Tara Boelsen-Robinson +4 more
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SPORT I ZDRAVLJE, 2023 Sponsorship as a form of propaganda and a direct way of communicating between the company and its target group of consumers is a significant part of modern marketing strategies of market players. For a company to succeed in any global, regional, national, and even local market, it needs to differentiate itself from its competitors, create a competitive
Slavko Dragosavljević +2 more
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Some aspects of legal regulation of sports marketing
Zbornik Radova Pravnog Fakulteta u Splitu, 2021 There are different marketing activities generating money for sport subjects depending on their properties which are offered for commercial exploitation.
Tone Jagodic, Zlatko Mateša
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Sport engagement model in Malaysia: Effect of cost and volunteerism
Heliyon, 2023 Sport engagement plays a crucial role in promoting physical well-being, fostering social connections, and enhancing overall quality of life. However, various factors, including financial constraints and limited resources, can serve as barriers to sport ...
Nor Eeza Zainal Abidin +3 more
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