Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt [PDF]
Assiut Journal of Sport Science and Arts, 2014 To succeed in this brave new world of global e-business, sport marketers must understand what threats the Internet poses to sport e-sponsoring and what opportunities may open up with this new medium.
Ahmed Fathy Husain Alafandi
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Analyzing the Scientific Trends and Effects of Sports Studies And Sponsorship: A Bibliometric Assessment of a Prominent Journal [PDF]
Sports Business JournalPurpose: This study explores emerging sports marketing and sponsorship research trends by examining theoretical, thematic, and methodological frameworks across time.
Erfan Moradi, Ashraf ELmidani
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It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image [PDF]
, 2016 Determining the impact of sport sponsorship by alcohol companies has been identified as a priority research concern (World Health Organization, 2014). Despite the vast investment and potential risks, there is almost no sport sponsorship-specific research
Mangan, John +3 more
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Identifying associations between sport sponsorship decision-making variables
South African Journal of Economic and Management Sciences, 2004 Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
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Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province [PDF]
مدیریت بهره وری, 2009 Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry.
Mir Hassan Seyyed Ameri +3 more
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Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis
Acta Universitatis Carolinae Kinanthropologica, 2015 Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in ...
Eva Čáslavová +2 more
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Specific characteristics of sponsorship contract
Zbornik Radova Pravnog Fakulteta u Splitu, 2022 Sponsorship contract represents one of the legal backgrounds which is commonly used in modern sport. As a relatively “young” and quite specific contract it has not been codificated yet.
Tone Jagodic, Zlatko Mateša
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Factors Influencing Energy Drink Consumption in Participants and Viewers of Extreme Sports
Journal of Nutrition and Metabolism, 2020 Objective. To quantify energy drink consumption and influences affecting consumption in those who participate in or watch extreme sports. Methods. An online survey, informed by focus groups, was administered via Quadrics®.
Conrad A. Goodhew +2 more
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Young consumers’ exposure to alcohol sponsorship in sport
, 2015 Two studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport.
Alpert, Frank +3 more
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Tobacco Induced Diseases, 2018 Background In 2000, Brazil implemented a comprehensive ban on tobacco advertising (except point-of-sale), promotion, and sponsorship, including sponsorship by tobacco brands of national sporting and arts events, then in 2005 adding international ...
Mariana Pinho +6 more
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