Results 21 to 30 of about 5,796 (209)
SPORT I ZDRAVLJE, 2023 Sponsorship as a form of propaganda and a direct way of communicating between the company and its target group of consumers is a significant part of modern marketing strategies of market players. For a company to succeed in any global, regional, national, and even local market, it needs to differentiate itself from its competitors, create a competitive
Slavko Dragosavljević +2 more
openaire +1 more source
A systematic literature review of charity sport event sponsorship
, 2022 Research question: Organisations choose to sponsor charity sport events (CSE) to achieve a variety of marketing objectives. Sponsoring CSEs is different than traditional sport event sponsorship programmes because CSEs combine sport with charity.
Filo, Kevin +7 more
core +1 more source
Different Perspectives on Sports Sponsorship in Brazilian Women’s Volleyball: A Case Study of Osasco Volleyball Club [PDF]
Revista Intercontinental de Gestão Desportiva, 2021 In view of the scenario of the relationship between sponsorship and Brazilian volleyball, this paper aims to survey, from the historical and marketing point of view, the sponsorship actions undertaken between a multinational food company and Osasco ...
Mateus Henrique de Oliveira +2 more
doaj +1 more source
Event sponsorship by alcoholic and non-alcoholic drinks businesses in India [PDF]
, 2012 Purpose – This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non-alcoholic and alcoholic drinks sectors.
Whitfield, J.E. +4 more
core +1 more source
Motor racing, tobacco company sponsorship, barcodes and alibi marketing [PDF]
, 2011 Background Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive.
Grant-Braham, Bruce +4 more
core +1 more source
BMC Public Health, 2018 Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators.
Helen Dixon +6 more
doaj +1 more source
BMC Public Health, 2013 Background High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating.
Carter Mary-Ann +4 more
doaj +1 more source
SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]
Sport Mont, 2006 Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
doaj
Australian and New Zealand Journal of Public Health, 2012 Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker +2 more
doaj +1 more source
Criteria and Indicators Needed to Attract Sponsors and Donators for Sport
Baltic Journal of Sport and Health Sciences, 2018 Background. Since 1980s, sponsorship has increasingly grown and is a powerful and strategic tool used by companies to support their marketing communication plans (Desbordes & Tribou, 2007).
Dino Mujkic +3 more
doaj +1 more source