Results 11 to 20 of about 3,300 (262)
Different Perspectives on Sports Sponsorship in Brazilian Women’s Volleyball: A Case Study of Osasco Volleyball Club [PDF]
Revista Intercontinental de Gestão Desportiva, 2021 In view of the scenario of the relationship between sponsorship and Brazilian volleyball, this paper aims to survey, from the historical and marketing point of view, the sponsorship actions undertaken between a multinational food company and Osasco ...
Mateus Henrique de Oliveira +2 more
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BMC Public Health, 2018 Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators.
Helen Dixon +6 more
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BMC Public Health, 2013 Background High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating.
Carter Mary-Ann +4 more
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SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]
Sport Mont, 2006 Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
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Australian and New Zealand Journal of Public Health, 2012 Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker +2 more
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Criteria and Indicators Needed to Attract Sponsors and Donators for Sport
Baltic Journal of Sport and Health Sciences, 2018 Background. Since 1980s, sponsorship has increasingly grown and is a powerful and strategic tool used by companies to support their marketing communication plans (Desbordes & Tribou, 2007).
Dino Mujkic +3 more
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Analyzing the Scientific Trends and Effects of Sports Studies And Sponsorship: A Bibliometric Assessment of a Prominent Journal [PDF]
Sports Business JournalPurpose: This study explores emerging sports marketing and sponsorship research trends by examining theoretical, thematic, and methodological frameworks across time.
Erfan Moradi, Ashraf ELmidani
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Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt [PDF]
Assiut Journal of Sport Science and Arts, 2014 To succeed in this brave new world of global e-business, sport marketers must understand what threats the Internet poses to sport e-sponsoring and what opportunities may open up with this new medium.
Ahmed Fathy Husain Alafandi
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Identifying associations between sport sponsorship decision-making variables
South African Journal of Economic and Management Sciences, 2004 Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
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Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province [PDF]
مدیریت بهره وری, 2009 Sponsorship has become a vital part of funding for a wide range of sporting, artistic, and social events. Sponsorship has been increasing as an element of marketing communications. However, there are obstacles to attracting sponsors in the sport industry.
Mir Hassan Seyyed Ameri +3 more
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