Results 41 to 50 of about 5,796 (209)

Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness [PDF]

Sport Mont, 2019
Over the past twenty years there has been a need to explore the process of achieving the goals of sports sponsorship, which is widely accepted in academic circles as well as in practice as an effective marketing communications tool.
Suncica Rogic, Vladimir Djurisic, Milena Radonjic, Stefan Vukovic   +3 more
doaj   +1 more source

Title sponsorship of cause-related sport events

, 2019
Purpose: Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP) championing a cause. Title sponsorship of such a sport event has received
Deshpande, Sameer, Tremblay, Mark, Werman, Melissa, Leblanc, Allana, O'Reilly, Norm, Latimer, Amy, Rhodes, Ryan E, Faulkner, Guy   +7 more
core   +1 more source

Sport event sponsorship management from the sponsee’s perspective

, 2020
Sponsorship plays a critical role in the delivery of major sport events. To date, the majority of sponsorship research has focused on the sponsors’ perspective or consumer responses.
Morgan, Ashlee, Morgan, A, Taylor, Tracy, Adair, D, Adair, Daryl, Taylor, T   +5 more
core   +1 more source

Sport scandal and sponsorship decisions: Team identification matters

, 2016
We conducted an experiment to investigate the impact of sport scandal on consumer attitudes toward a range of sport stakeholders. We examined the effects of fans’ social identity (fan of scandalized team vs.
Kelly, Sarah J., Chien, P. Monica, Weeks, Clinton S.   +2 more
core   +1 more source

The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Annals of Applied Sport Science, 2019
Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives.
Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar, Seyed Mohammad Javad Razavi   +2 more
doaj  

Sponsorship of junior sport development programs in Australia

Australian and New Zealand Journal of Public Health, 2016
Objective: This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsors of children's sport development programs.
Wendy L. Watson, Rebecca Brunner, Lyndal Wellard, Clare Hughes   +3 more
doaj   +1 more source

Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism

Frontiers in Sports and Active Living
The convergence of financial technology (fintech), sport event sponsorship, and destination marketing constitutes an underexplored but increasingly consequential research paradigm in tourism studies.
Toyirova Sarvinoz Atoevna, Qodirov Azizjon Anvarovich, Abdullayev Mehriddin Junaydulloyevich, Rajabova Dilbar Ixtiyor Qizi, Sherov Anvar Umarovich   +4 more
doaj   +1 more source

Basic Elements of Sponsorship Contract in Sport

Zbornik Radova Pravnog Fakulteta u Splitu, 2018
Sponsorship represents very important source of finances for many sports organizations. The aim of the article is to analyze structural elements of sponsorship contract and to propose a proper definition of a sponsorship contract, while leaning on the ...
Tone Jagodic, Zlatko Mateša
doaj   +1 more source

EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP

Jurnal Aplikasi Manajemen, 2020
Event sponsorship is considered as one major marketing strategy. Companies investing in sponsorship are growing rapidly. However, research on sponsorship has not been done in the depth management aspects of a sports organization and has been concentrated
Jun Young Park, Sabrina Oktaria Sihombing   +1 more
doaj   +1 more source

Marketing research for organizers of sports events [PDF]

Marketing (Beograd. 1991), 2012
Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones.
Gašović Milan
doaj   +1 more source