Results 61 to 70 of about 5,796 (209)
Sport promotion in USA and Europe [PDF]
Marketing (Beograd. 1991), 2002 Promotion as most viewable marketing activity is in sports for years. Many companies invest lots of funds for promotion of sport. Investing funds in sports they can promote their companies. This is called sponsorship.
Ognjenov Gajina
doaj
Consumers’ response to ambush marketing activities [PDF]
, 2012 Owing to the high sponsorship fees and category exclusivity of sponsorship rights in the major events, ambush marketing activities are increasingly planned and practiced in order to capitalize on the benefits associated with the event.
Liu, Ran
core
"Bringing you the best": John Player & Sons, Cricket, and the Politics of Tobacco Sport Sponsorship in Britain, 1969-1986. [PDF]
Eur J Hist Med Health, 2023 O'Neill D, Greenwood A.
europepmc +1 more source
An empirical assessment of employer branding as a form of sport event sponsorship
, 2019 Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach.
Karjaluoto, Heikki +3 more
core +1 more source
Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective
, 2021 Sponsoring charity sport events (CSEs) represents an opportunity for businesses to achieve a variety of marketing objectives. Event sponsors need to promote their brand in an authentic manner because CSE participants may be skeptical of the sponsor if ...
Filo, Kevin +3 more
core +1 more source
, 2012 The purpose of this study was to outline the need for football community trusts (FCTs) to reduce their reliance on grant funding and to explore opportunities for partnerships with commercial organisations, in particular through sponsorship arrangements ...
Bingham, Tim
core
Evaluation of sport participation objectives within a health-focussed social marketing sponsorship
, 2019 Purpose: The purpose of this paper is to empirically test O’Reilly and Madill’s (2012) process model to assess social marketing elements of a multi-year partnership between Coca-Cola Canada and a physical activity microgrant program, known as Teen ...
Berry, Tanya +7 more
core +1 more source
BusinessesThis study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements.
Mark Romanelli +2 more
doaj +1 more source
FINANSIRANJA SPORTA U MEĐUNARODNIM TAKMIČENJIMA [PDF]
Sport Mont, 2007 Financing of sport and social economic relations in sport represent its determining condition for origin existence and development. Therefore, con tinuous education of staff, creation of management teams and implementation of scientifi c marketing ...
Mirko Stojčinović
doaj
From the crowdfunding of sport to shared sponsorship
Current Issues in Sport Science, 2019 The rise of crowdfunding as a way of funding sport projects has prompted numerous companies to become involved in these campaigns. This paper explores a model of crowdfunding in which a sponsor company supports individual projects.
Marie-Josèphe Leroux-Sostenes +1 more
doaj +1 more source