Results 81 to 90 of about 5,796 (209)
The prime objective of the research is to establish why commercial sponsors use motor sport as an element of their marketing communications. A comparison has been undertaken between car and bike racing, as represented by Formula One and MotoGp, to ...
Grant-Braham, Bruce
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Betting firms ‘should be taken out of sports sponsorship’.
, 2017 Betting firms as well as alcohol companies should be taken out of sports sponsorship to help combat gambling addiction, a conference on ethics in sport has heard.....
Edwards, Elaine
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KomunikatorThis research examines the collaboration between Manchester United, Adidas, and The Stone Roses as a sponsorship strategy that integrates football, music, and fashion using a qualitative phenomenological approach.
Alya Najla Fadilah, Dasrun Hidayat
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Sport, Sponsorship and Public Health
, 2023 This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport ...
Ireland, Robin
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Is winning Formula One, the formula for added value? [PDF]
, 2010 Corporate sponsorship has become an increasingly important marketing tool. To research its effect on the stock market we have conducted a study regarding how wins or losses in Formula One affect securities.
Lindholm, Peter, Axelsson, Anna
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, 2012 This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices.
Reiser, Matthias +2 more
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Branding the Games: Commercialism and the Olympic City
, 2009 This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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Oireachtas agenda: alcohol sponsorship, court reporting and animal welfare.
, 2013 TheJournal.ie‘s One to Watch The Transport and Communications deals with one of the many issues that caused friction within the government while Roisin Shortall was at the Department of Health: alcoholic sponsorship of sporting events. As mentioned
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Effectiveness of Bank Sponsorship: The case of Greece
Despite the increase of the amounts invested on sponsorship worldwide, the research undertaken in order to evaluate sponsorship effectiveness on consumer perception is insufficient.
Ventura – Neokosmidi, Zoe +3 more
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Research in Sports Science, 2019 Sponsorship in sport products is substantial in both the continuance of the activities of the sport product and the increase of the brand effectiveness of the sponsor brand. The sponsorship activities is also important for the football as a sport product
Gizem Tokmak, Ramazan Aksoy
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