, 2018 Sponsorship sales in professional sport is an area of increasing attention and growing investment, but the sport management literature offers only limited research about sales strategies and tactics.
Ströbel, Tim +7 more
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What's in a Name? Price Variation in Sport Facility Naming Rights [PDF]
There are two generally accepted ways of plotting the aggregate demand (AD) and aggregate supply (AS) curves in the goods market. One puts the price level on the vertical axis (the P - y approach); the other plots the real interest rate on the vertical ...
Timothy DeSchriver, Paul E. Jensen
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Community junior sport sponsorship: an online experiment assessing children's responses to unhealthy food v. pro-health sponsorship options. [PDF]
Public Health Nutr, 2018 Dixon H +4 more
europepmc +1 more source
Estratégias empíricas em patrocínio esportivo à luz da experiência de organizações esportivas e empresas investidoras [PDF]
, 2013 Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-graduação em Engenharia de Produção. Florianópolis, 2013.Abstract : Nowadays, the sports sponsorship is seen by a wide variety ofenterprises as one of the main
Caballero Lois, Nicolas
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Cultural Orientations of sport managers
, 2006 Various interpretations of sport management are cultural constructs underpinned by core assumptions and values held by members of professional communities. Sport managers world wide share common problems, but differ in how they resolve them.
D’Amico, RLD +5 more
core +1 more source
Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes
SAGE OpenBrands can deploy analogical reasoning as a means to articulate an incongruent sponsorship and improve fit perception between a property and its sponsor.
Wen-hao Winston Chou +4 more
doaj +1 more source
Modern trends in the field of information and communications technologies in the Olympic sponsorship
Nauka v Olimpijskom Sporte, 2017 The article deals with the peculiarities of employment of information and communication technologies in the activities of Olympic sponsors, such as software and hardware and technical aids and devices, operating on the basis of microprocessor ...
Энди Миа +1 more
doaj
Opportunities for Corporate Sponsorship and Partnership in Sport in East Africa
, 2018 Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. It has been growing worldwide outpacing the traditional components of the typical integrated marketing communications.
Soita, Paschal W. +2 more
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Building CSR Image Through Sport Sponsorship
, 2014 This empirical research examines sport sponsorship as an initiative contributing to the sponsor’s socially responsible image. Statistical analysis performed on data collected among a panel sample of 400 adult consumers shows that CSR image benefits ...
Plewa, Carolin +3 more
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The link between corporations' (sponsors') motives behindsport sponsorship activities and the attractiveness characteristics of sport sponsorship objects: a comparative case study of The Norwegian association of orienteering and The Norwegian football association as sponsorship objects [PDF]
, 2011 Masteroppgave – Norges idrettshøgskole, 2011.Sport sponsorship has grown enormously over the past 30 years. In Norway the expenditure of sponsorships was more than $US 520 million in 2009. 71% was sports sponsorships (Sponsor Insight, 2011).
Kirkesæther, Erlend
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