Results 71 to 80 of about 5,796 (209)
Journal of Japan Society of Sports Industry, 2004 It is considered to be a success case of sports sponsorship that many sports spectators are regarded as having a consumption style of life. The purpose of this paper is to test the following two hypotheses about the accepted styles of sports spectators.
openaire +1 more source
Sports betting and advertising [PDF]
, 2014 Summary: Reviews the growth of sports betting and the accompanying proliferation of sports betting advertising, with particular focus on its integration into sporting events and broadcasts.It draws on lessons from the advertising of other potentially ...
Nerilee Hing
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, 2015 Sponsorship is a marketing communication strategy that refers to a contractual association of an organization with an outside entity – a popular event (e.g., sport, culture, charity), an individual (e.g., an Olympic athlete), a group of individuals (e.g.,
d'Astous, Alain +3 more
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, 2017 This case study evaluates the additional benefits of sport sponsorship over and above the usual marketing communication objectives. It explores the sponsorship by an international financial servies company, American Express, of a local professional ...
Jones, Adam; id_orcid +2 more
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Transforming sport consumption: Exploring motivated sport fans innovativeness in the context of AR live sport streaming [PDF]
Purpose This study delves into the psychological processes underlying sport fans' post-purchase innovativeness behaviour. This exploratory research aims to establish a theoretical framework that elucidates the formation of sport fans' word-of-mouth (WOM)
Manoli, Argyro Elisavet, Kim, Sungkyung
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Corporate sponsorship of the Rugby World Cup 1995: An analysis of sponsors and spectators
South African Journal of Business Management, 1997 This study analyses the participation of sponsors and their success in a major world sports event, the Rugby World Cup 1995. Both the sponsors as well as a sample of spectators are interviewed.
Jacqui Spence +2 more
doaj +1 more source
, 2009 Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies.
Dixon, J +5 more
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Estudios de Administración, 2019 The purpose of this paper is to identify the impact of institutionalization, legitimacy, learning behaviors, and other organizational characteristics on the efforts made by sport clubs signing sponsorship contracts.
José Francisco Navarro Picado
doaj +1 more source
, 2013 As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and heritage of the All Blacks, and ...
Farquhar, Kayleigh
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Varadkar remains uneasy about banning alcohol sponsorship of sport.
, 2012 THE CABINET MINISTER responsible for sport in Ireland has again expressed reservations at proposals to outlaw sponsorship of sporting events by alcohol companies.
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