Results 51 to 60 of about 5,796 (209)
The impact of alcohol sponsorship in sport upon university sportspeople
, 2014 An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their ...
Alpert, Frank +3 more
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Sport sponsorship in Finland: the case study of FC JJK Jyväskylä
Apstract: Applied Studies in Agribusiness and Commerce, 2013 This paper seeks to analyse sport sponsorship in Finland via using the case study of Football Club JJK Jyväskylä from the Finnish Premier League. The results of a master’s thesis conducted on FC JJK fans’ sponsor awareness and sponsor orientation is ...
Mihály Szerovay
doaj +1 more source
The media and sport: Can they be independent of each other? [PDF]
Zbornik Radova Filozofskog Fakulteta u Prištini, 2016 Only recently have people started to insist on professionalism in sport, and as a result sport is becoming a very successful media business - commercial activity on which very complex industrial endeavors are based.
Ilić Jelena R. +2 more
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How do consumers evaluate sponsorship in the aftermath of sport celebrity scandals? Uncovering evidence on social media data mining [PDF]
Purpose The purpose of this study is to investigate the effects of sport scandals on consumer perceptions of the associated sponsors and sport and to provide a typology of sport celebrity scandals to guide management response tactics. Design/methodology/
Sassenberg, Anne-Marie +1 more
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Public Health NutritionObjective: To examine the prevalence, financial value and marketing leveraging methods of food sponsorship agreements and food service contracts in Canadian recreation and sport facilities (RSF).
Rachel Joyce Lian Prowse +6 more
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Measuring sponsorship effects on consumer purchasing intentions
, 2008 In this paper the role of sponsorship in achieving the managerial goals of a firm is studied. In addition, it is examined whether sponsorship can be attributed to the Public Relation Theory and Practice.
Theofilou, Anastasios +2 more
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Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]
International Journal of Management, Accounting and Economics, 2015 We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
doaj
SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
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The Alcohol-Sport Nexus and How Consumers Are Affected Through Sponsorship
, 2019 Alcohol-linked sponsorship of sport represents a significant and growing investment as a popular strategy for brand communication. The current study confirms a relationship between exposure and hazardous consumption and provides insight into this ...
Kelly, Sarah, Ireland, Michael
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E-balonmano.com: Revista de Ciencias del Deporte, 2009 Resumen Desde el campo de la gestión y el marketing deportivo, contribuimos tanto al estudio de las demandas empresariales en materia económica como a los intentos por parte de las organizaciones y gestores deportivos por satisfacer estas demandas.
Juan Francisco Nogales González
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