Results 101 to 110 of about 5,796 (209)
, 2001 The purpose of this thesis is to gain a deeper understanding of how Swedish companies decide upon sport sponsorship proposals. We have explored, described and started to explain the objec-tives with sport sponsorship, depict the design of the sport
Lindgren, Olof, Hultman, Magnus
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The impact of corrruption on sport sponsorship
, 2019 Corruption can have a major impact on sport sponsors. Competition corruption, which influences the outcome of a contest, or management corruption, which deals with the administration of a sport event or organization, may have a negative effect on a sport sponsor’s brand. The corruption may create a negative impact for the sport sponsors.
openaire +2 more sources
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2017 Sports and economy have discovered each other, hoping to serve common interests. In view of transferring in a more efficient way the information about their products or services to consumers, the business operator finances sports activities for advertising purposes.
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Sport Sponsorship: Appeal and Risks
, 2011 Sport sponsorship is a particular case within the sponsorship industry. It is distinct from the more philanthropic forms of sponsorship, which appear to be less motivated by commercial objectives, and which generally achieve less significant commercial ...
Bloxsome, Ellen +2 more
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Small business sport sponsorship
, 2018 Within a reasonably short timeframe sponsorship has morphed from a passive form of marketing that was often philanthropic in nature (Morgan et al., 2014), to a legitimate element of the promotional mix (Segium & O’Reilly, 2007), and a key strategic ...
Harnett, Denise
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Beyond the 2023 FIFA Women's World Cup Australia - New Zealand: Public health advocacy and the absence of health-conscious sport sponsorship. [PDF]
Public Health Pract (Oxf)Harvet A, Hobbs M.
europepmc +1 more source
A Comparative Analysis of Sponsorship Objectives for Women’s Sport and Traditional Sport Sponsorship
, 2001 Increasingly, corporations are relying on the merits of sport sponsorship to market their companies\u27 products and services (Howard & Crompton, 1995).
Irwin, Richard L., Lough, Nancy L., PhD
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Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship. [PDF]
Front Sports Act LivingKolotouchkina O +2 more
europepmc +1 more source
Understanding media's leverage in the national elite sport ecosystems. [PDF]
Front Sports Act LivingNassif N, El-Khoury JR.
europepmc +1 more source
General and sport-related marketing techniques in Canadian recreation and sport facilities: cross-sectional photo analysis of food and beverage advertisements. [PDF]
Public Health NutrLei N +4 more
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