Results 201 to 210 of about 153,605 (251)

Sponsorship

2020 20th European Conference on Radiation and Its Effects on Components and Systems (RADECS), 2020
[Extract] This paper illustrates the growing importance of sponsorship as a strategic marketing communications areas- how to evaluate return on investment. The cases used to illustrate the complexity of effective and efficient sponsorship management relate to high-profile sports that are increasingly global in profile.
openaire   +2 more sources

Female consumers\' evaluations of sponsorship and their response to sponsorship

South African Journal for Research in Sport, Physical Education and Recreation, 2008
The purpose of this study was to examine the effects of female consumer attitudes towards a sports event, its sponsor, and their perception of the sponsor-event fit on their sponsorship response that includes factors interest, favor and the use of the sponsor\'s product.
openaire   +3 more sources

Sponsorship Change and the Ghost of Sponsorship Past

Event Management, 2012
One of the primary funding sources for various festival and event types is corporate sponsorship. These partnerships allow festivals to operate at a sufficient level while providing their corporate sponsors a variety of benefits. One of the key benefits (especially for larger sponsorships) is having the two brands (the corporate and the event's ...
Wayne W. Smith, Stephen W. Litvin
openaire   +1 more source

Corporate Sponsorship

Operative Dentistry, 2006
openaire   +4 more sources

The Power of Sponsorship

Academic Medicine, 2022
openaire   +2 more sources

Sponsorship

British Dental Journal, 1990
openaire   +2 more sources

The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit

Journal of Business Research, 2021
Joerg Koenigstorfer
exaly  

Is sponsorship still sponsorship?

International Journal of Sports Marketing and Sponsorship, 2007
openaire   +1 more source

Sponsorship image and value creation in E-sports

Journal of Business Research, 2022
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez   +1 more
exaly