Results 211 to 220 of about 7,862 (254)

Market research in sport and sports industry

2017
Knjiga Istraživanje tržišta u sportu obrađuje metodologiju i alate istraživanja tržišta prilagođene potrebama sportske industrije i upravljanju sportskim subjektima. Detaljno su obrađene najvažnije metode za tu svrhu, predstavljeni su praktični alati u provedbi istraživanja okruženja u kome sportski subjekt djeluje.
Šerić, Neven, Jerkunica, Alen
openaire  

Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South Africa

Sport in Society, 2022
Brendon Knott, Talent Moyo, Rodney Duffett   +2 more
exaly  

Sports Marketing

2020
openaire   +1 more source

Sports Marketing

2016
Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow   +2 more
openaire   +1 more source

The dynamics of sport marketing

Marketing Intelligence and Planning, 2016
Vanessa Ratten
exaly  

Ontology-based data mining approach implemented for sport marketing

Expert Systems With Applications, 2009
Shu-Hsien Liao
exaly  

International sport marketing: practical and future research implications

Journal of Business and Industrial Marketing, 2011
Vanessa Ratten
exaly  

Sport-Marketing

2013
openaire   +1 more source

THE ROLE OF SPORT MANAGEMENT AND SPORT MARKETING IN SPORT

2002
Sport management is a syntagma that implies many various types of services in order to meet certain needs and wishes of companies and athletes that enter the sport market. Research was carried out and results classify sport management services as consulting, management related and legal action related services.
openaire   +1 more source

Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli

European Sport Management Quarterly, 2011
Dae Hee Kwak, Yukyoum Kim, Edward R Hirt   +2 more
exaly