Results 251 to 260 of about 69,418 (309)
Some of the next articles are maybe not open access.
2011
Despite the recession and economic climate generally, sports sponsorship, which may be described as the ‘bed rock’ of all sports marketing arrangements, continues to be a popular marketing tool for companies around the world as the following examples demonstrate. Usain Bolt, the 24-year old Jamaican triple Olympic gold and world record sprint champion,
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Despite the recession and economic climate generally, sports sponsorship, which may be described as the ‘bed rock’ of all sports marketing arrangements, continues to be a popular marketing tool for companies around the world as the following examples demonstrate. Usain Bolt, the 24-year old Jamaican triple Olympic gold and world record sprint champion,
openaire +1 more source
Sponsorship ambushing in sport
Managing Leisure, 2004Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed.
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2019
Recently, corporate spending on sport sponsorship has exploded with consistent double-digit growth year on year. In 2017, sport sponsorship within North America alone rose to US$15.7 billion. However, this influx in sponsor spending has not resulted in all sport properties becoming flush with corporate financial support. Although more funding has found
Nancy Lough, Greg Greenhalgh
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Recently, corporate spending on sport sponsorship has exploded with consistent double-digit growth year on year. In 2017, sport sponsorship within North America alone rose to US$15.7 billion. However, this influx in sponsor spending has not resulted in all sport properties becoming flush with corporate financial support. Although more funding has found
Nancy Lough, Greg Greenhalgh
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment
Ca-A Cancer Journal for Clinicians, 2022Jun J Mao,, Msce +2 more
exaly
Sports Marketing and Sponsorship
2010This chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspective, this chapter identifies the nature of the market ...
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