Results 111 to 120 of about 25,430 (304)
TITLE OF THE PAPER MANAGEMENT AND MARKETING STRATEGIES FOR A LOCAL SPORTS TEAM: CASE STUDY – ACS DREAM TEAM GORJ [PDF]
Sports management and sports marketing represent two essential pillars for the sustainable development of sports organizations, especially local ones that often face limited financial resources and reduced visibility. This article analyzes management
CHIRIAC PAUL-BOGDAN
doaj
Weaving Intelligence: Thermally Drawn Multimaterial Fibers Toward AI‐Enabled Smart Textiles
Thermally drawn multimaterial fibers are rapidly advancing as intelligent structural units for next‐generation smart textiles. Integrating multimaterial architectures with neuromorphic and spiking‐neural‐network principles enables fabrics that can sense, compute, and adapt autonomously.
Vuong Dinh Trung +9 more
wiley +1 more source
THE ROLE OF MARKETING RESEARCH IN SUSTAINABLE DEVELOPMENT OF SPORTS ORGANIZATIONS [PDF]
Marketing research can be considered the start point in the marketing endeavor of any sports entity in our country. The results of marketing research emphasize the need of adaptation and implementation of some development politics of sports entity, of
Amelicichin Ecaterina
doaj
Ultra‐High‐Throughput Discovery of Multifunctional Polyphenolic Coatings on Droplet Microarrays
An ultra‐high‐throughput (UHT) combinatorial strategy enables the miniaturized synthesis and screening of ≈30 000 polyamine‐polyphenolic (PaPp) coatings using droplet microarrays (DMA). This approach reveals hundreds of previously unknown fluorescent, redox‐active, and antibacterial materials, including multifunctional, cell‐compatible surfaces ...
Vania Tanda Widyaya +11 more
wiley +1 more source
7th Annual Sport Marketing Association Conference (SMA 2009)
The downturn in the global economy has had a profound impact on marketers that have attempted to maintain their viability in hopes of capitalizing upon the inevitable recovery.
Fullerton, Sam, Johnson Morgan, Melissa
core
Consumers’ response to ambush marketing activities [PDF]
Owing to the high sponsorship fees and category exclusivity of sponsorship rights in the major events, ambush marketing activities are increasingly planned and practiced in order to capitalize on the benefits associated with the event.
Liu, Ran
core
Comparative analysis of the impact of marketing strategies on sports documentary series
Over time, sport has ceased to be merely entertainment and has become a significant factor influencing the economy. Several important themes related to sports marketing include various tools and strategies, sponsorship and partnerships, and media and ...
Lucija Sekulić-Škopić +1 more
doaj +1 more source
A titania‐supported Co1/Ru single‐atom alloy catalyst enables efficient polypropylene hydrogenolysis. Ru─Co─Ru motifs maintain Ru activity while suppressing excessive chain scission to gaseous products. Both virgin and waste plastics achieve high, environmentally and economically optimal C11+ liquid yields, supporting sustainable chemical recycling ...
Yuzhen Ge +6 more
wiley +1 more source
This study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies.
Yurtsızoğlu Zühal +3 more
doaj +1 more source

