Results 101 to 110 of about 2,006,142 (289)

Promotion through sports: storytelling in telegram channels with sports focus

open access: yesНеофилология
INTRODUCTION. In recent decade sport has been viewed as an independent industry. This circumstance contributes to the development of sports marketing concept. In a broad sense, sports marketing covers three main areas: “sports marketing” (sports products
A. V. Prokhorov, S. A. Popov
doaj   +1 more source

A rationale for the coexistence of central and decentral marketing in team sports [PDF]

open access: yes
In some sports leagues, the sports association sells broadcasting rights centrally in order to create competitive balance. In other ones, the market is decentral. As a result, there is competitive imbalance. In this paper, the preferred kind of marketing
Oliver Gürtler
core  

Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach

open access: yes
Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements.
Duffett, Rodney   +2 more
core   +1 more source

Data‐Driven Materials Science for Energy‐Sustainable Applications

open access: yesAdvanced Materials, EarlyView.
Data‐driven approaches powered by artificial intelligence are transforming materials discovery for energy sustainability. This review examines how auto‐generated high‐quality materials databases and domain‐specific language models accelerate research in photovoltaics, thermoelectrics, batteries and magnetic materials. Applications involve extraction of
Jacqueline M. Cole
wiley   +1 more source

Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches

open access: yesAustralian and New Zealand Journal of Public Health, 2012
Objective: Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of marketing strategies for sports betting during two specific settings: 1) at stadiums during four live matches; and 2) during ...
Samantha Thomas   +3 more
doaj   +1 more source

SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]

open access: yes
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
core  

Interfacial Failure and Self‐Healing in Solid‐State Batteries

open access: yesAdvanced Materials, EarlyView.
Dynamic interfacial self‐healing offers an adaptive route to mitigate coupled mechanical, chemical, and electrochemical degradation in solid‐state batteries. This review connects evolving interfacial failure mechanisms with physical‐flow, chemical‐restoration, stimuli‐responsive, and electric‐field‐assisted repair strategies, highlighting targeted self‐
Xinxin Zhu   +8 more
wiley   +1 more source

Advanced Materials for Biologics Delivery to Brain Tumors

open access: yesAdvanced Materials, EarlyView.
Material innovation is central to unlocking the therapeutic potential of biologics against many central nervous system diseases, including brain cancer. By engineering carriers with controlled transport, targeting, and release properties, advanced materials can overcome the blood–brain barrier and tumor microenvironment, improving the delivery of ...
Yuran Feng   +4 more
wiley   +1 more source

The Impact of Digital Marketing Strategies on Fan Engagement in Sports Organizations

open access: yesدراسات وبحوث التربية الرياضية
One of the most crucial components of a company's long-term strategy is the transformation of digital marketing. To support their preferred sports teams, sports fans take part in a variety of actions.
Omar Abduljaleel kareem
doaj   +1 more source

Electrolyte Engineering Challenges and Opportunities for Next‐Generation Aqueous Ammonium‐Ion Batteries

open access: yesAdvanced Materials, EarlyView.
Aqueous ammonium‐ion batteries (AAIBs) face a hydrogen‐bond paradox: the HB network enables fast NH4+ transport but triggers water decomposition. This review dissects this dilemma, evaluates multiple electrolyte engineering strategies, and outlines four future directions for next‐generation AAIB design ABSTRACT Aqueous ammonium‐ion batteries (AAIBs ...
Zi‐Hang Huang   +6 more
wiley   +1 more source

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