Results 81 to 90 of about 25,430 (304)

Analysing International Sports Fan Motivations and Constraints: The Case of Japanese International Sports Fan Tourists and Rugby World Cup Fan Tourists

open access: yes, 2013
The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players.
Nishio, Tatsuru
core  

The Impotance of Sports Sponsorship and Public Relations in the Sports Marketing

open access: yesResearch in Sports Science, 2019
With the increased competitive environment and globalization, businesses to raise awareness on the customers and they use sports as a tool to create a positive brand image.
Emine ÇIRAK, Selçuk Bora ÇAVUŞOĞLU
doaj  

The Role of Sports Marketing with a Focus on (ROI) in Promoting Fencing in the Arab Republic of Egypt [PDF]

open access: yesJournal of Theories and Applications of Physical Education Sport Sciences
Marketing in its general form is one of the main important functions of all economic, social, service, sports or other establishments, this function has evolved over the past ten years until it reached the integrated marketing concept, which includes a ...
Eslam Hassanin
doaj   +1 more source

Immunoinflammatory Mechanisms and Biocompatibility of Bioactive Dental Biomaterials: From Fundamental Insights to Clinical Translation

open access: yesAdvanced Healthcare Materials, EarlyView.
Surface‐host dialogue at the implant interface governs biological fate and osseointegration. Surface physicochemical properties of titanium (Ti) dental implants, including microgrooves, nanopatterns, nanotopography, roughness, and wettability, modulate the initial adsorption of proteins and the formation of a dynamic biointerface.
Daniela Moreira Cunha   +9 more
wiley   +1 more source

SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]

open access: yes
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
core  

The role of marketing in sports and sports events

open access: yes, 2023
U ovom radu analizirana je povezanost marketinga i sporta, s ciljem ukazivanja na to koliko je marketing bitan element popularnog sporta. Dan je pregled osnovnih pojmova koji se tiču sportskog marketinga, te su pobliže analizirani elementi sportskog ...
Mostarlić, Bernarda
core   +1 more source

Marketing in sports: a tool for developing sports [PDF]

open access: yesBritish Journal of Sports Medicine, 2010
Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
openaire   +1 more source

Natural Biomaterials for Osteochondral Repair: From Source to Strategy

open access: yesAdvanced Healthcare Materials, EarlyView.
Biological origin‐guided overview of natural biomaterials and therapeutic strategies for osteochondral tissue engineering. The circular diagram categorizes representative materials and strategies into plant/algae‐derived, microbial‐derived, animal‐derived, and human‐derived sources, centered on an osteochondral defect repair model.
Hengyu Liu   +5 more
wiley   +1 more source

Measuring return on marketing investment in non-professional sports event organisations

open access: yes, 2010
Non-professional sports event organisations share many of the characteristics of small businesses. Non-professional sports event organisations often find it difficult to implement marketing theories and processes that would lead to improved strategic ...
Seaton, Sheilagh
core  

Enhancing Professional Women's Sports Marketing in Iraq: A Phenomenological Approach

open access: yesدراسات وبحوث التربية الرياضية
Despite the growing global momentum of women's sports, professional women's sports marketing in Iraq continues to face numerous challenges. These challenges stem not only from cultural and social constraints but also from the lack of targeted marketing ...
Dhufr Subhi   +3 more
doaj   +1 more source

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