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International sport events: improving marketing / Tarptautiniai sporto renginiai: rinkodaros tobulinimas

Mokslas: Lietuvos Ateitis, 2014
The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing. Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization ...
Margarita Kerzaitė, Borisas Melnikas
doaj   +1 more source

Marketing in sports: a tool for developing sports [PDF]

British Journal of Sports Medicine, 2010
Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
openaire   +1 more source

Marketing of sport tourism [PDF]

Marketing i Menedžment Innovacij, 2015
The aim of the article. The aim of the article is to clarify the concept of «sport tourism marketing», to examine the state of its objects and to determine prospects for development of sport tourism in Ukraine.
A.S. Teletov, V.I. Karpets
doaj  

Sport event marketing plan [PDF]

Marketing (Beograd. 1991), 2007
A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and ...
Gašović Milan
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THE ROLE OF DIGITAL MARKETING IN UNIVERSITY SPORT: AN OVERVIEW STUDY OF HIGHER EDUCATION INSTITUTION IN CROATIA

Ekonomski Vjesnik, 2016
The importance of student sport activities within the structure of academic development is arguably significant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global
Antun Biloš, Tvrtko Galić
doaj  

Experiential Marketing Through Service Quality Antecedents: Customer Experience as a Driver of Satisfaction and Revisit Intentions in South African Restaurants

Tourism and Hospitality
In the highly competitive restaurant industry, prioritising customer satisfaction is crucial for establishments pursuing differentiation and repeat business.
Moses Vuyo Sithole, Therese Roux, Miri Retief   +2 more
doaj   +1 more source

RELATIONSHIP MARKETING IN PROFFESIONAL SPORT

Sport şi Societate, 2015
The scope of this study is to present the evolution of Barclays Premier League organization from the relationship marketing perspective and to analyze issues regarding the way in which the sportive organization implements the relationship marketing ...
Iftime Dragoș Adrian
doaj  

Corporate targeting: Nike on the Russian market [PDF]

Marketing (Beograd. 1991), 2006
Nike Corporation is one of leading global players in sports apparel and footwear market. Strategic development of Nike Co has always been based on superior marketing and engagement of world-class sportspersons in its advertising campaigns.
Sekulović Ana
doaj  

THE DYNAMICS OF THE PSYCHOLOGICAL PROCESS OF INFORMATION PROCESSING IN SPORT MARKETING

Sport şi Societate, 2014
Specialist task in marketing communications is different in the case of promotion of products/services that require a high level of consumer involvement in the decision-making process of buying if that consumer involvement is low.
Patruta Teodor
doaj  

An exploratory study of procurement services in Steve Tshwete Local Municipality

Journal of Transport and Supply Chain Management
Background: The aim of public procurement is to ensure that procurement and service delivery processes are carried out efficiently in a manner that is fair, equitable, transparent, competitive and cost-effective.
Katlego A. Hlongwa, Tshisikhawe B. Phume, Lawson Naidoo   +2 more
doaj   +1 more source