Results 1 to 10 of about 8,281 (213)

Building bridges: Connecting sport marketing and critical social science research [PDF]

Frontiers in Sports and Active Living, 2022
Recently, sport management scholars have called for researchers to critically evaluate the ways in which research questions and resulting contributions truly disrupt what is known, how it is known, why it is important to know, and for whom. Historically,
Zachary Charles Taylor Evans, Sarah Gee, Terry Eddy   +2 more
doaj   +2 more sources

General and sport-related marketing techniques in Canadian recreation and sport facilities: cross-sectional photo analysis of food and beverage advertisements [PDF]

Public Health Nutrition
Objective: To evaluate food marketing techniques used in Canadian recreation and sport facilities and assess the healthfulness of foods and beverages marketed by the techniques.
Nan Lei, Melanie Warken, Amanda Michael, Tammy Benteau, Rachel Joyce Lian Prowse   +4 more
doaj   +2 more sources

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

SAGE Open, 2022
There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo, Rodney Duffett, Brendon Knott   +2 more
doaj   +2 more sources

Marketing Mix in Sport Tourism Context [PDF]

Journal of New Studies in Sport Management, 2021
The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive – correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a
Ehsan Reihani, Mehdi Khatibzadeh
doaj   +1 more source

What is Sport Marketing? Consideration of the Specificity

Maketingu Janaru, 2022
Sport marketing research is pursued in both business administration and commercial science as marketing research related to the business of sport and as the primary domestic and international field of research in sport management studies.
Junya Fujimoto
doaj   +1 more source

Retraction Note: Structural configuration of sustainable sports industry based on deep learning and genetic algorithm [PDF]

Scientific Reports
Yupeng Li, Kitak Kim, Long Zhang
doaj   +2 more sources

Analytical study for marketing of sport recreational services at special units in Mansoura University [PDF]

Assiut Journal of Sport Science and Arts, 2014
 The most important results was that: employees and beneficiaries of special units are aware and do understand the concepts of marketing sport recreational services- special units that provide sport recreational services do not follow modern methods for ...
Hazem Mohammed Yousef Mansour, Mohammed Elsayad Elsayad Mattar   +1 more
doaj   +1 more source

Sport Marketing

Maketingu Janaru, 2022
The purpose of this special issue is two-fold. The first objective is to show the latest progress in sport marketing research, which has been attracting attention and growing in recent years, and to indicate future research directions.
Junya Ishibuchi
doaj   +1 more source

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors

Journal of Applied Marketing Theory, 2023
The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken, Richard Campbell, Ajay Sukhdial   +2 more
doaj   +1 more source

SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]

Sport Mont, 2013
Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
doaj   +2 more sources