Results 21 to 30 of about 17,280 (301)
Analytical study for marketing of sport recreational services at special units in Mansoura University [PDF]
Assiut Journal of Sport Science and Arts, 2014 The most important results was that: employees and beneficiaries of special units are aware and do understand the concepts of marketing sport recreational services- special units that provide sport recreational services do not follow modern methods for ...
Hazem Mohammed Yousef Mansour +1 more
doaj +1 more source
Journal of Applied Marketing Theory, 2023 The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken +2 more
doaj +1 more source
Hype or opportunity? Tokenization as engagement platform in sport marketing [PDF]
, 2023 Purpose Novel technologies such as tokenization have the potential to disrupt value co-creation in sport marketing. Tokenization in particular has generated a hype in sport marketing by facilitating engagement behavior.
Ströbel, Tim +2 more
core +1 more source
SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]
Sport Mont, 2013 Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
doaj +2 more sources
Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Journal for Advancement of Marketing Education, 2010 In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri +3 more
doaj +1 more source
Dharma Raflesia, 2023 Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi +2 more
doaj +1 more source
Analysis of Sport Marketing Researchers in Google Scholar [PDF]
Research in Sport Management and Marketing, 2021 Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis.
Hamid Ghasemi +2 more
doaj +1 more source
Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China
, 2014 The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, DC +2 more
core +1 more source
Journal of Applied Marketing Theory, 2010 Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange.
Nancy Lough, Jennifer Pharr
doaj +1 more source
International Sport Events: Improving Marketing
Mokslas: Lietuvos Ateitis, 2014 The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing.Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization ...
Margarita Kerzaitė, Borisas Melnikas
doaj +1 more source