Results 21 to 30 of about 7,862 (254)
Journal of Applied Marketing Theory, 2023 The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken +2 more
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SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]
Sport Mont, 2013 Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
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Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Journal for Advancement of Marketing Education, 2010 In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri +3 more
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Analysis of Sport Marketing Researchers in Google Scholar [PDF]
Research in Sport Management and Marketing, 2021 Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis.
Hamid Ghasemi +2 more
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Dharma Raflesia, 2023 Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi +2 more
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International Sport Events: Improving Marketing
Mokslas: Lietuvos Ateitis, 2014 The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing.Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization ...
Margarita Kerzaitė, Borisas Melnikas
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Journal of Applied Marketing Theory, 2010 Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange.
Nancy Lough, Jennifer Pharr
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Marketing research for organizers of sports events [PDF]
Marketing (Beograd. 1991), 2012 Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones.
Gašović Milan
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The Influence of Gender Ideology in Consumer Behaviour and Gratification amongst Women Magazines in South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 Acknowledging the need for gender equity and female empowerment, effect-based research have led to the investigation of publish media content and the influence it has on gender beliefs and women’s self-views. When it comes to the Africa media landscape
Thérèse Roux +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Childhood aplastic anemia (AA) is a rare disease, and both the disease itself and its treatment cause significant morbidity. We aimed to determine the contemporary incidence of childhood AA in Finland, to compare the clinical characteristics of AA against inherited bone marrow failure syndromes (IBMFS) and refractory cytopenia of ...
Lauri‐Matti Kulmala +8 more
wiley +1 more source