Results 11 to 20 of about 17,280 (301)
Sport Mont, 2010 Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the ...
Omer Špirtović +3 more
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Building bridges: Connecting sport marketing and critical social science research [PDF]
Frontiers in Sports and Active Living, 2022 Recently, sport management scholars have called for researchers to critically evaluate the ways in which research questions and resulting contributions truly disrupt what is known, how it is known, why it is important to know, and for whom. Historically,
Zachary Charles Taylor Evans +2 more
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Maketingu Janaru, 2022 The purpose of this special issue is two-fold. The first objective is to show the latest progress in sport marketing research, which has been attracting attention and growing in recent years, and to indicate future research directions.
Junya Ishibuchi
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General and sport-related marketing techniques in Canadian recreation and sport facilities: cross-sectional photo analysis of food and beverage advertisements [PDF]
Public Health NutritionObjective: To evaluate food marketing techniques used in Canadian recreation and sport facilities and assess the healthfulness of foods and beverages marketed by the techniques.
Nan Lei +4 more
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SAGE Open, 2022 There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo +2 more
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Pamukkale Spor Bilimleri Dergisi, 2010 Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co.
Ridvan Ekmekci, Y. Aytul Dgli Ekmekci
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Sport Mont, 2011 Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group
Srećko Novaković, Slobodan Živkucin
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Retraction Note: Structural configuration of sustainable sports industry based on deep learning and genetic algorithm [PDF]
Scientific ReportsYupeng Li, Kitak Kim, Long Zhang
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Marketing Mix in Sport Tourism Context [PDF]
Journal of New Studies in Sport Management, 2021 The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive – correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a
Ehsan Reihani, Mehdi Khatibzadeh
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What is Sport Marketing? Consideration of the Specificity
Maketingu Janaru, 2022 Sport marketing research is pursued in both business administration and commercial science as marketing research related to the business of sport and as the primary domestic and international field of research in sport management studies.
Junya Fujimoto
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