Results 11 to 20 of about 326,241 (302)

International sport marketing : practical and future research implications

Journal of Business and Industrial Marketing, 2011
Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
core   +3 more sources

SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]

Sport Mont, 2013
Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
doaj   +2 more sources

Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China [PDF]

, 2014
The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, David
core   +1 more source

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors

Journal of Applied Marketing Theory, 2023
The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken, Richard Campbell, Ajay Sukhdial   +2 more
doaj   +1 more source

Cultural Orientations of sport managers [PDF]

, 2006
Various interpretations of sport management are cultural constructs underpinned by core assumptions and values held by members of professional communities. Sport managers world wide share common problems, but differ in how they resolve them.
Adler N., Azzopardi K., Berg B. L., Bloom H., Blouet B., Bobev S., Brannen M., Bryman A., Charmaz K., Chelladurai P., Chelladurai P., Chen M., Colyer S., Costa C., Darlington G., Davis K., Dayan D., Denscombe M., DeSensi J., DeSensi J., DeSensi J. T., DeSensi J. T., Dimitra Papadimitriou, Doherty A., Hall E. T., Hall E. T., Hampden-Turner C., Hampden-Turner C., Hickson D., Hickson D., Hofstede G., Hofstede G., Hofstede G., Hofstede G., Holden N., Inkeles A., Jackson R., Jackson T., Kikulis L., Kluckhohn F., Lessem R., Lewis J., Lewis R. D., Lewis R. D., Martin J., Masteralexis L., Minter R., Nicholson J., Oakley B., Palmer A., Parkhouse B., Rokeach M., Rosa López De D'Amico, Sands R., Schein E., Schneider S., Seagrave S., Slack T., Smith P., Soucie D., Taylor T., Taylor T., Taylor T., Torkildsen G., Triandis H.C., Trompenaars F., Trompenaars F., Trompenaars F., Vassil Girginov, Weese W., Westerbeek H., Willett C., Zetterholm S., Zolotov M.   +73 more
core   +1 more source

New Media, Professional Sport and Political Economy [PDF]

, 2012
New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media.
Dart, J
core   +1 more source

Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use

Journal for Advancement of Marketing Education, 2010
In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri, Vish Iyers, John J. Miller, Rex Moody   +3 more
doaj   +1 more source

Canadian national sport organisations’ use of the web for relationship marketing in promoting sport participation [PDF]

, 2009
Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies.
Boucher, B, Dixon, J, Girginov, V, Holman, M, Martin, S, Taks, M   +5 more
core   +1 more source

Pemberdayaan Karang Taruna Desa Kemumu Sadar Potensi Wisata Melalui Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism

Dharma Raflesia, 2023
Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing  Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi, Septian Raibowo, Fina Hiasa   +2 more
doaj   +1 more source

Applying Stage-Based Theory to engage female students in university sport [PDF]

, 2020
Purpose: University sport is recognized by many as a key area of university business and one of increasing importance, as seen by universities prioritizing sport within their university strategic plans as well as national funding bodies investing in ...
Brunton, Julie A, St Quinton, Tom
core   +2 more sources