Results 11 to 20 of about 1,932,301 (269)
Canadian national sport organisations’ use of the web for relationship marketing in promoting sport participation [PDF]
, 2009 Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies.
Dixon, J +5 more
core +6 more sources
Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China [PDF]
, 2014 The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, DC +2 more
core +4 more sources
Cultural Orientations of sport managers [PDF]
, 2006 Various interpretations of sport management are cultural constructs underpinned by core assumptions and values held by members of professional communities. Sport managers world wide share common problems, but differ in how they resolve them.
D’Amico, RLD +5 more
core +7 more sources
Researching British university sport initiations [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The study of sport initiations is in its infancy. So far, the North American-centric research has focussed on ‘exposing and condemning’ morally unacceptable
Wintrup, Glen
core +7 more sources
Journal of Applied Marketing Theory, 2023 The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken +2 more
doaj +1 more source
SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]
Sport Mont, 2013 Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
doaj +2 more sources
Biphobia in sport – Sexual identity and exclusionary practices [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Research in the field of bisexuality has identified that bisexuals experience a unique kind of phobia, in that phobic responses to their sexual preferences ...
Maddocks, Katherine Louise
core +7 more sources
Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Journal for Advancement of Marketing Education, 2010 In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri +3 more
doaj +1 more source
Analysis of Sport Marketing Researchers in Google Scholar [PDF]
Research in Sport Management and Marketing, 2021 Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis.
Hamid Ghasemi +2 more
doaj +1 more source
Dharma Raflesia, 2023 Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi +2 more
doaj +1 more source