Results 11 to 20 of about 8,281 (213)

SPORT MARKETING [PDF]

open access: yesSport Mont, 2010
Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the ...
Omer Špirtović   +3 more
doaj  

Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use

open access: yesJournal for Advancement of Marketing Education, 2010
In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri   +3 more
doaj   +1 more source

Analysis of Sport Marketing Researchers in Google Scholar [PDF]

open access: yesResearch in Sport Management and Marketing, 2021
Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis.
Hamid Ghasemi   +2 more
doaj   +1 more source

Pemberdayaan Karang Taruna Desa Kemumu Sadar Potensi Wisata Melalui Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism

open access: yesDharma Raflesia, 2023
Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing  Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi   +2 more
doaj   +1 more source

International Sport Events: Improving Marketing

open access: yesMokslas: Lietuvos Ateitis, 2014
The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing.Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization ...
Margarita Kerzaitė, Borisas Melnikas
doaj   +1 more source

SPORTS MARKETING [PDF]

open access: yesPamukkale Spor Bilimleri Dergisi, 2010
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co.
Ridvan Ekmekci, Y. Aytul Dgli Ekmekci
doaj  

The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport

open access: yesJournal of Applied Marketing Theory, 2010
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange.
Nancy Lough, Jennifer Pharr
doaj   +1 more source

The impact of leukocyte‐associated RNA retention on platelet RNA‐based cancer detection

open access: yesMolecular Oncology, EarlyView.
Platelets carry RNA signals that may help detect cancer, but platelet samples can also retain RNA from white blood cells. We found that this retained white blood cell signal did not significantly affect machine learning cancer classification, suggesting that the cancer‐related RNA signal in platelets is largely independent of leukocyte‐associated RNA ...
Michał Sieczczyński   +12 more
wiley   +1 more source

THE ROLE OF MARKETING IN MODERN SPORT PROCEDURE AT EXAMPLE OF SKIING [PDF]

open access: yesSport Mont, 2008
The object of this project is marketing in modern sport procedure. The main focus will be directional to skiing and specific marketing in the area where it participated. The questions of sport marketing will be tested at Ski club “Mogren” from Budva. The
Stevo Popović, Blažo Jabučanin
doaj  

Marketing research for organizers of sports events [PDF]

open access: yesMarketing (Beograd. 1991), 2012
Marketing research, which provide the data and the information for the decision making process, are essential for organizers of sport events, especially to the organizers of the most significant ones.
Gašović Milan
doaj   +1 more source

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