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Promotion through sports: storytelling in telegram channels with sports focus
НеофилологияINTRODUCTION. In recent decade sport has been viewed as an independent industry. This circumstance contributes to the development of sports marketing concept. In a broad sense, sports marketing covers three main areas: “sports marketing” (sports products
A. V. Prokhorov, S. A. Popov
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Australian and New Zealand Journal of Public Health, 2012 Objective: Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of marketing strategies for sports betting during two specific settings: 1) at stadiums during four live matches; and 2) during ...
Samantha Thomas +3 more
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Lessons from sports: What corporate management can learn from sports management [PDF]
, 2011 Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough.
Bühler, André W., Nufer, Gerd
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Advanced Functional Materials, EarlyView.ABSTRACT Electronic waste has emerged as a major environmental challenge, driven by the massive consumption and a limited lifetime of modern electronic devices, stimulating the development of sustainable electronics. Here, an all‐biomaterial gelatin‐choline‐citric acid ([Ch][CA]) ionogel is developed as an active binder to realize self‐sintered ...
Lin Guo +10 more
wiley +1 more source
Advanced Functional Materials, EarlyView.Lithium‐ion batteries (LIBs) remain central to energy storage but suffer from slow ion transport and degradation. Here, we present a binder‐free Ti3C2Tx MXene/GnR hybrid electrode with a porous 3D architecture formed via freeze casting. The structure enhances conductivity, ion transport, and stability, delivering 401 mAh/g, ∼97% efficiency, and 92 ...
Sara Mohseni Taromsari +10 more
wiley +1 more source
The Impact of Digital Marketing Strategies on Fan Engagement in Sports Organizations
دراسات وبحوث التربية الرياضيةOne of the most crucial components of a company's long-term strategy is the transformation of digital marketing. To support their preferred sports teams, sports fans take part in a variety of actions.
Omar Abduljaleel kareem
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“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment” [PDF]
, 2018 By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception,
Brothers, Anthony Cole
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Advanced Functional Materials, EarlyView.The citric acid/urea (CA‐Urea) precursor system offers a versatile, scalable route to carbon dots with tunable luminescence and multifunctionality. Mechanistic insights into precursor chemistry and reaction parameters have enabled doping, surface modification, and hybridization strategies, yielding CDs for luminescent devices, sensing, catalysis ...
Yupeng Liu +10 more
wiley +1 more source
Social Media Strategic Plan For Under Armour [PDF]
, 2014 This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional ...
Leers, Ashley
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An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
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