Results 61 to 70 of about 25,430 (304)

Advances in Sustainable and Wearable Textile Based Soft Robotics

open access: yesAdvanced Functional Materials, EarlyView.
This Review examines advances in wearable textile‐based soft robotics, focusing on sustainable materials, integrated sensing, and scalable actuation. It discusses manufacturing and system integration across healthcare, assistive robotics, prosthetics, and human–machine interfaces, and highlights key challenges in circular design, including life‐cycle ...
Zahir Abbas   +6 more
wiley   +1 more source

A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches?

open access: yes, 2010
Consumers and Publics alike today are insatiable. Sport has now become the elixir of new and modern marketing trends. Publics can justifiably infer sport has become not only big business, but a standalone entertainment industry as the embodiment or ...
Seymour, Alan
core  

Impact of Facebook marketing on Lebanese athletes' decision-making process

open access: yes, 2018
This article tackles the impact of Facebook marketing on the Lebanese sports community. It explores the different components of social media marketing tools while stressing on Facebook as a mean of influencing athletes' decision-making process ...
Daou, Lindos
core   +1 more source

Sports marketing / Marketing in sports

open access: yes, 2023
Sportski marketing je grana marketinga koja se usredotočuje na promicanje i prodaju proizvoda ili usluga kroz aktivnosti i događaje povezanih sa sportom.
Porubić, Dora
core   +1 more source

The Institutional Framework for Doing Sports Business: Principles of EU Competition Policy in Sports Markets [PDF]

open access: yes
The competition rules and policy framework of the European Union represents an important institutional restriction for doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of competition ...
Oliver Budzinski
core   +2 more sources

Mesoscale Domain Evolution Mechanism during Alternating Current (AC) Poling of Relaxor Ferroelectrics

open access: yesAdvanced Functional Materials, EarlyView.
Ferroelectric domain variants that are energetically equivalent are expected to remain preserved during polarization reversal. However, phase‐field simulations reveal that inclined domain walls in relaxor ferroelectrics can undergo irreversible elimination during alternating current poling through a proximity effect driven by long‐range elastic ...
Yuan‐Jie Sun   +2 more
wiley   +1 more source

Social Marketing in Sport Communication

open access: yesGiornale italiano di educazione alla salute, sport e didattica inclusiva, 2018
The present paper was created with the aim of considering, in its various expressions, the role of social marketing in sports communication. In recent years, social media have radically changed the way Internet users are: they are considered one of the main elements through which effective marketing campaigns are carried out.
Belfiore P., Ascione A.
openaire   +3 more sources

Mechanical and Electrical Phenotype of hiPSC‐Cardiomyocytes on Fibronectin‐Based Hydrogels

open access: yesAdvanced Healthcare Materials, EarlyView.
We introduce fibronectin‐based PEG hydrogels with controlled rigidity to enable the culture of iPSC‐derived cardiomyocytes. These substrates offer an alternative to the current culture of these cells on fibronectin‐coated glass, providing enhanced structural and functional behavior. The system provides a more physiologically relevant platform to assess
Ana Da Silva Costa   +8 more
wiley   +1 more source

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY

open access: yesSpormetre Beden Eğitimi ve Spor Bilimleri Dergisi
High competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz   +2 more
doaj   +1 more source

SPORTS MARKETING - A NECESSITY [PDF]

open access: yesAnnals of the University of Petrosani: Economics, 2020
Like any new field in our country, sports marketing needs to be defined in order to perceive, at its true value, the importance it has in economic development (through the income it generates) and social (by involving the population in sports activities).
CRISTIAN ILIONI
doaj  

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