Results 41 to 50 of about 2,006,142 (289)
Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [PDF]
مدیریت بازرگانیObjective The sports industry, as one of the fastest-growing and most important industries in different societies, has always received a lot of attention.
Fatemeh Esmaeilinezhad +2 more
doaj +1 more source
The use of celebrity athletes as endorsers: views of the New Zealand general public [PDF]
, 2006 Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility ...
Charbonneau, Jan, Garland, Ron
core
FEBS Open Bio, EarlyView.In this study, a novel esterase from the thermoacidophilic archaeon Thermoplasma acidophilum was biochemically and structurally characterized. Our results demonstrate that Ta0887 is a highly thermostable esterase that preferentially hydrolyzes p‐nitrophenyl hexanoate and possesses an α‐helical cap domain that likely contributes to its substrate ...
Alejandro Delgado‐Rey +4 more
wiley +1 more source
A game of two halves - are sports marketers an emerging cohort to be admired as a force in marketing or merely accomplices to mediocrity in new marketing approaches? [PDF]
, 2010 Consumers and Publics alike today are insatiable. Sport has now become the elixir of new and modern marketing trends. Publics can justifiably infer sport has become not only big business, but a standalone entertainment industry as the embodiment or ...
Seymour, Alan
core
Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin +11 more
wiley +1 more source
PSYCHOSOCIAL SPORT MARKETING ATTITUDES OF [PDF]
Pamukkale Spor Bilimleri Dergisi, 2011 One of the strategy implementations in the achievement of the Nigeria Sport policy development is effective sport marketing (Onifade, 1999). The Nigerian government has been said to be solely responsible for funding and marketing sports hence, achieving ...
Tomas E. Boye
doaj
Developing a Paradigm Model for Sports Marketing in Iranian Schools [PDF]
Sports Business JournalPurpose: The current research aims to develop a model for sports marketing in Iranian schools using a foundational data approach.Methodology: Due to the exploratory nature of this research, a grounded theory method using a systematic approach was ...
Soroush Arianpour +3 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective The concern that nonsteroidal anti‐inflammatory drugs (NSAIDs) may precipitate flares of inflammatory bowel disease (IBD) has limited their use in managing musculoskeletal symptoms in those with IBD, but safety data are mixed. Methods This retrospective cohort study included patients with IBD aged at least 18 years from Optum's deidentified ...
Adam S. Mayer +4 more
wiley +1 more source
, 2005 Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach.
Johnson Morgan, Melissa, Summers, Jane
core +1 more source
The evaluation of sports marketing characteristics leading to a gym selection. [PDF]
, 2013 Various marketing theories are being analyzed to find out which of them are the most effective to attract consumers to go to gyms. According to Statistics Lithuania, incomes from health centers, baths and saunas since 1998 to 2005 increased five times ...
Blaževičius, Klaudijus,
core +1 more source