Results 31 to 40 of about 425,514 (356)

A review of the transition from traditional marketing to phygital marketing in the sports industry

open access: yesROL Spor Bilimleri Dergisi
Phygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry.
Zuhal Yurtsizoglu, Hamed Golmohammadi
doaj   +1 more source

PSYCHOSOCIAL SPORT MARKETING ATTITUDES OF [PDF]

open access: yesPamukkale Spor Bilimleri Dergisi, 2011
One of the strategy implementations in the achievement of the Nigeria Sport policy development is effective sport marketing (Onifade, 1999). The Nigerian government has been said to be solely responsible for funding and marketing sports hence, achieving ...
Tomas E. Boye
doaj  

Revisiting Mission‐Oriented Cancer Research to tackle the increasing burden of cancer in Europe–a policy perspective

open access: yesMolecular Oncology, EarlyView.
Translational cancer research and its implementation through competitively selected Comprehensive Cancer Centers across Europe should be the primary policy focus for addressing the increasing cancer burden in Europe and counteract the present main strategy to convert cancer to a chronic disease.
Manuel Heitor   +2 more
wiley   +1 more source

Sports Marketing Ethics in Today\u27s Marketplace [PDF]

open access: yes, 1999
Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans).
Burton, Richard H.   +2 more
core   +1 more source

Innate Immune Reprogramming Mediated by Endogenous Retroelement Dysregulation Drives Multiple Sclerosis Progression

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao   +6 more
wiley   +1 more source

The nature of sports marketing [PDF]

open access: yes, 2006
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research.
Bühler, André   +2 more
core  

Comparative Effectiveness and Safety of Inebilizumab Versus Rituximab in AQP4‐IgG‐Positive NMOSD

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Rituximab (anti‐CD20, RTX) and inebilizumab (anti‐CD19, INE) represent B‐cell‐depleting therapies used for aquaporin‐4 antibody‐positive (AQP4‐IgG+) neuromyelitis optica spectrum disorder (NMOSD); however, direct comparative evidence remains limited.
Jie Lin   +11 more
wiley   +1 more source

The development of paid services of physical culture and sports in the budget sports complex: expert opinion

open access: yesУченые записки Российской академии предпринимательства, 2021
The article actualizes the problem of the effective marketing of paid sports and sports services the municipal sports clubs. Includes study and analysis of opinion leaders for the introduction of full-time marketing staff units in the structure of the ...
N. V. Filonenko
doaj  

Investigating the Obstacles to the Development of Sports Marketing in Guilan Province [PDF]

open access: yesSports Business Journal
Purpose: Sports marketing, as a unique marketing science and operation, plays a vital role in the development and progress of sports. The purpose of this research is to investigate the obstacles to the development of sports marketing in Guilan Province ...
Jalil Pourzarnegar
doaj   +1 more source

Digital Marketing Communications in the Sports Nutrition Market

open access: yesТехника и технология пищевых производств, 2022
Healthy diet and lifestyle are especially important during the COVID-19 pandemic. Therefore, more and more people of all age groups are getting involved into various sports and healthy diets.
Maria A. Shemchuk   +3 more
doaj   +1 more source

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