Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: In a competitive environment, businesses should look for ways of being constantly informed of the needs and wants of customers so that they can take a step towards differentiating themselves and outperforming their competitors by providing ...
Hossein Brakhas +2 more
doaj +1 more source
Advances in Materials Science and Engineering, 2022 With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands.
Xiadi Lyu
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A future vision for preparing graduates of the Faculty of Physical Education, Sports Marketing and Investment Department, in light of the requirements of the contemporary labor market [PDF]
Assiut Journal of Sport Science and Arts, 2022 The research aims to develop a proposed future vision for preparing andequipping graduates of the Faculty of Physical Education, Sports Marketing andInvestment Department in the light of the requirements of the contemporary labormarket, in the light of a
Hany Youssef, Mohamed Mahmoud
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Assessment of utilization of professional sports team marketing complex. [PDF]
, 2013 Object of the paper – Marketing activity of professional sports team. Aim of the paper – To identify the constituent parts of professional sports team marketing. Objectives of the paper: 1. To define the expression of sport marketing complex. 2.
Misiūnas, Justinas,
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The role of sports marketing in achieving social integration [PDF]
GeoSport for SocietyThis research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes ...
Abderrahim AISSAOUI +3 more
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STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS
Фінансово-кредитна діяльність: проблеми теорії та практики, 2023 The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business.
Marcel Kurt Mainka +5 more
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BMC PsychologyBackground This empirical study investigates the impact of various variables on the potential novelty and adoption level of breaking as an official event in the 2024 Paris Olympics and how these factors influence media engagement and viewing intentions ...
Seung-jae Lim +2 more
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ADP‐ribosylation: An emerging regulator of the epigenome
Molecular Oncology, EarlyView.ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho +2 more
wiley +1 more source
A review of the transition from traditional marketing to phygital marketing in the sports industry
ROL Spor Bilimleri DergisiPhygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry.
Zuhal Yurtsizoglu, Hamed Golmohammadi
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Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source