Results 21 to 30 of about 425,514 (356)
Advances in Materials Science and Engineering, 2022 With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands.
Xiadi Lyu
doaj +1 more source
Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [PDF]
Sports Business Journal, 2023 Purpose: Today, due to the potential of networks and social media, marketing has experienced significant growth in them. However, the mechanism by which a sports equipment manufacturing company can engage in this field is uncertain. Therefore, this study
Ziba Mohammad Rezaee +4 more
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The Role of Culture in Sports Sponsorship: an Update [PDF]
, 2018 Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing.
Addesa, FA +12 more
core +3 more sources
STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS
Фінансово-кредитна діяльність: проблеми теорії та практики, 2023 The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business.
Marcel Kurt Mainka +5 more
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International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
core +1 more source
New Media, Professional Sport and Political Economy [PDF]
, 2012 New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media.
Dart, J
core +1 more source
Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [PDF]
مدیریت بازرگانیObjective The sports industry, as one of the fastest-growing and most important industries in different societies, has always received a lot of attention.
Fatemeh Esmaeilinezhad +2 more
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BMC PsychologyBackground This empirical study investigates the impact of various variables on the potential novelty and adoption level of breaking as an official event in the 2024 Paris Olympics and how these factors influence media engagement and viewing intentions ...
Seung-jae Lim +2 more
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Developing a Paradigm Model for Sports Marketing in Iranian Schools [PDF]
Sports Business JournalPurpose: The current research aims to develop a model for sports marketing in Iranian schools using a foundational data approach.Methodology: Due to the exploratory nature of this research, a grounded theory method using a systematic approach was ...
Soroush Arianpour +3 more
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FEBS Letters, EarlyView.This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel +13 more
wiley +1 more source