Results 21 to 30 of about 25,430 (304)

Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy

open access: yesAdvances in Materials Science and Engineering, 2022
With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands.
Xiadi Lyu
doaj   +1 more source

A future vision for preparing graduates of the Faculty of Physical Education, Sports Marketing and Investment Department, in light of the requirements of the contemporary labor market [PDF]

open access: yesAssiut Journal of Sport Science and Arts, 2022
The research aims to develop a proposed future vision for preparing andequipping graduates of the Faculty of Physical Education, Sports Marketing andInvestment Department in the light of the requirements of the contemporary labormarket, in the light of a
Hany Youssef, Mohamed Mahmoud
doaj   +1 more source

The role of sports marketing in achieving social integration [PDF]

open access: yesGeoSport for Society
This research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes ...
Abderrahim AISSAOUI   +3 more
doaj   +1 more source

STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики, 2023
The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business.
Marcel Kurt Mainka   +5 more
doaj   +1 more source

The nature of sports marketing [PDF]

open access: yes, 2006
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research.
Bühler, André   +2 more
core   +2 more sources

The relationship between novelty of introducing breaking at the 2024 Paris Olympics and potential viewers’ media engagement, anticipation, and viewing intention: a study

open access: yesBMC Psychology
Background This empirical study investigates the impact of various variables on the potential novelty and adoption level of breaking as an official event in the 2024 Paris Olympics and how these factors influence media engagement and viewing intentions ...
Seung-jae Lim   +2 more
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

open access: yesFEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell   +8 more
wiley   +1 more source

A review of the transition from traditional marketing to phygital marketing in the sports industry

open access: yesROL Spor Bilimleri Dergisi
Phygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry.
Zuhal Yurtsizoglu, Hamed Golmohammadi
doaj   +1 more source

Innate Immune Reprogramming Mediated by Endogenous Retroelement Dysregulation Drives Multiple Sclerosis Progression

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao   +6 more
wiley   +1 more source

Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [PDF]

open access: yes‫مدیریت بازرگانی
Objective The sports industry, as one of the fastest-growing and most important industries in different societies, has always received a lot of attention.
Fatemeh Esmaeilinezhad   +2 more
doaj   +1 more source

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