The role of sports marketing in attracting audiences towards less popular sports [PDF]
Journal of Humanities and Applied Social Sciences, 2020 Purpose – The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach – A total of 22 interviews were conducted first to explore the opinions of sports professionals about ...
Dalia Sedky, Wael Kortam, Ehab AbouAish
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Competitive Assessment of the Marketing Potential of a Sport
Современная конкуренция, 2022 Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product.
Andrey V. Malygin
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Creating a Brand on the Identity of a Sports Club: Preliminary Report Creating a Brand on the Identity of a Sports Club [PDF]
Sport Mont, 2021 Creating a sports club brand is an important strategic marketing activity. The quality of the content of a sports club brand can be communicated effectively by promoting its key features.
Nenad Bulovic, Neven Seric
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Changing direction in sports marketing: Flexibility in the digital age [PDF]
Archives in Sport Management and LeadershipThe present study, titled Changing Direction in Sports Marketing: Flexibility in the Digital Age, utilized a qualitative approach and thematic analysis to explore key strategies and transformations in sports marketing in response to digital advancements.
Masoud Darabi +1 more
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Providing a Comprehensive Model for the Development of Sports Marketing [PDF]
Research in Sport Management and Marketing, 2023 In the present era, development in professional sports is considered a symbol of a country's power, and undoubtedly, sports marketing guarantees the survival and growth of professional sports.
Mehdi Salimi, Arezoo Taghavy
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Investigating the Mediating Role of Startup Sports Business in the Impact of Artificial Intelligence Marketing on Sports Product Marketing Strategies [PDF]
International Journal of Digital Content ManagementPurpose: The objective of this study is to examine the mediating role of improved performance in sports startups in the impact of AI-driven marketing on sports product marketing strategies.Method: This applied research employed a descriptive-survey ...
Akbar Mahdavi Ghareh Agaj Olya +2 more
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Marketing products in sports as competitive instruments in the sports industry
Современная конкуренция, 2020 The article analyzes the main marketing products in sports, examines the results of research on the sports marketing market - international sports events and sports organizations that create and earn money from their marketing products.
V. A. Gorelikov, K. I. Bratkov
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Marketing Mix in Team Sports in Serbia [PDF]
Journal of Anthropology of Sport and Physical Education, 2019 Marketing activities, i.e. promotional presentations of various offers to a wide audience, represent inevitable means in strategic plans of organisations from various fields.
Radenko M. Matic +5 more
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Designing a model for the effect of modern marketing techniques (digital and audio) on the performance of small sports businesses using the mediating role of the differentiation strategy [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: In a competitive environment, businesses should look for ways of being constantly informed of the needs and wants of customers so that they can take a step towards differentiating themselves and outperforming their competitors by providing ...
Hossein Brakhas +2 more
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Iranian Tourism Marketing Objectives: An Active Sports Tourism Approach [PDF]
Sports Business Journal, 2023 Purpose: Today, tourism has become a very profitable industry with explosive growth and can solve many economic problems. Iran has a high potential to exploit the tourism industry at the international level.
Hossein Khanifar +3 more
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