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Entrepreneurial nations competing for attention: sport mega-events as strategic assets for soft power. [PDF]

open access: yesFront Sociol
AlReshaid F   +5 more
europepmc   +1 more source
Some of the next articles are maybe not open access.

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Sports Marketing

2023
Manfred Bruhn, Peter Rohlmann
exaly   +3 more sources

Sport-Marketing

2018
Um das gesamte Instrumentarium des Sport-Marketings klassisch und online erfolgreich anzuwenden, sind vielseitige strategische und operative Kompetenzen gefragt. Erfahren Sie auf Basis der von Walter Freyer vorgestellten Marketing-Management-Methode, wie Sie systematisch Marketingkonzepte und -strategien für Sportorganisationen entwickeln ...
Russell Hoye   +3 more
openaire   +2 more sources

Labour Markets in Professional Sports [PDF]

open access: possibleThe Economic Journal, 2001
Important elements of supply and demand are starkly observable in professional athletics. Demand affects how pay varies with personal productivity, racial discrimination, the nature of factor substitutions, and player mobility. Property rights affect the supply of athletic talent, arms races and incentives to restrict competition.
Sherwin Rosen, Allen Sanderson
openaire   +1 more source

Marketing Sports for Corporate Sponsorship: A Descriptive Literature Review of Sports Marketing by Sports Associations

DIU Journal of Business and Entrepreneurship, 2022
National Sports Associations (NSAs) in developing countries such as the Philippines have long been known to be too reliant on government funding support making sports projects specific to city or province. To go beyond government boundaries, many sports associations have been encouraged to reach out to the private sector to seek financial assistance ...
openaire   +1 more source

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