Results 251 to 260 of about 25,430 (304)
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2014
This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
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This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
openaire +1 more source
2018
Um das gesamte Instrumentarium des Sport-Marketings klassisch und online erfolgreich anzuwenden, sind vielseitige strategische und operative Kompetenzen gefragt. Erfahren Sie auf Basis der von Walter Freyer vorgestellten Marketing-Management-Methode, wie Sie systematisch Marketingkonzepte und -strategien für Sportorganisationen entwickeln ...
Russell Hoye +3 more
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Um das gesamte Instrumentarium des Sport-Marketings klassisch und online erfolgreich anzuwenden, sind vielseitige strategische und operative Kompetenzen gefragt. Erfahren Sie auf Basis der von Walter Freyer vorgestellten Marketing-Management-Methode, wie Sie systematisch Marketingkonzepte und -strategien für Sportorganisationen entwickeln ...
Russell Hoye +3 more
openaire +2 more sources
DIU Journal of Business and Entrepreneurship, 2022
National Sports Associations (NSAs) in developing countries such as the Philippines have long been known to be too reliant on government funding support making sports projects specific to city or province. To go beyond government boundaries, many sports associations have been encouraged to reach out to the private sector to seek financial assistance ...
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National Sports Associations (NSAs) in developing countries such as the Philippines have long been known to be too reliant on government funding support making sports projects specific to city or province. To go beyond government boundaries, many sports associations have been encouraged to reach out to the private sector to seek financial assistance ...
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Are Sports Betting Markets Prediction Markets?
Journal of Sports Economics, 2012Researchers commonly use sports betting lines as predictions of the outcome of sporting events. Betting houses set betting lines conditional on bettors ex ante beliefs about game outcomes, which implies that the predictive power of the sports betting market could be an unintended consequence of betting house profit maximization. Using this insight, the
Kyle J. Kain, Trevon D. Logan
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Sports marketing and industry of sport
2006U knjizi se obrađuje sport sa stanovišta poslovne ekonomije koji objedinjuje mnoga područja: sportski marketing, poduzetništvo u sportu, sport kao poduzetnička djelatnost, sport kao medij, sportski menadžment i analiza poslovanja u sportu. Knjiga donosi brojne primjere sportsko-gospodarskih aktivnosti, izneseni su i obrađeni neki pojmovi koji se ...
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2019
How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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International Journal of Sports Marketing and Sponsorship, 2006
Melissa Johnson Morgan, Jane Summers
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Melissa Johnson Morgan, Jane Summers
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2009
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
openaire +1 more source