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The role of sports marketing in attracting audiences towards less popular sports
Journal of Humanities and Applied Social Sciences, 2022Dalia Sedky, Wael Kortam
exaly
The perceived influence of sports betting marketing techniques on disordered gamblers in treatment
European Sport Management Quarterly, 2020Hibai López-González +2 more
exaly
Market research in sport and sports industry
2017Knjiga Istraživanje tržišta u sportu obrađuje metodologiju i alate istraživanja tržišta prilagođene potrebama sportske industrije i upravljanju sportskim subjektima. Detaljno su obrađene najvažnije metode za tu svrhu, predstavljeni su praktični alati u provedbi istraživanja okruženja u kome sportski subjekt djeluje.
Šerić, Neven, Jerkunica, Alen
openaire
THE ROLE OF SPORT MANAGEMENT AND SPORT MARKETING IN SPORT
2002Sport management is a syntagma that implies many various types of services in order to meet certain needs and wishes of companies and athletes that enter the sport market. Research was carried out and results classify sport management services as consulting, management related and legal action related services.
openaire +1 more source
Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs
The Marketing Review, 2017Edson Coutinho da Silva
exaly
Marketing Food and Beverages to Youth Through Sports
Journal of Adolescent Health, 2018Marie A Bragg +2 more
exaly

