Results 271 to 280 of about 25,430 (304)
Some of the next articles are maybe not open access.
What is the sports product and who buys it? The marketing of professional sports leagues
European Journal of Marketing, 1999Daniel S Mason
exaly
Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015
International Journal of Sports Marketing and Sponsorship, 2017Chang-Hyun Jin
exaly

