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Some of the next articles are maybe not open access.
2014
This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
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This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
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Islamic sport marketing or sport marketing in Muslim cultures and communities
2023As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as
Bodet, Guillaume, Amara, Mahfoud
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2019
How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
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Sports marketing and industry of sport
2006U knjizi se obrađuje sport sa stanovišta poslovne ekonomije koji objedinjuje mnoga područja: sportski marketing, poduzetništvo u sportu, sport kao poduzetnička djelatnost, sport kao medij, sportski menadžment i analiza poslovanja u sportu. Knjiga donosi brojne primjere sportsko-gospodarskih aktivnosti, izneseni su i obrađeni neki pojmovi koji se ...
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2009
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
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International Journal of Sports Marketing and Sponsorship, 2006
Melissa Johnson Morgan, Jane Summers
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Melissa Johnson Morgan, Jane Summers
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The role of sports marketing in attracting audiences towards less popular sports
Journal of Humanities and Applied Social Sciences, 2022Dalia Sedky
exaly