Results 301 to 310 of about 425,514 (356)
Some of the next articles are maybe not open access.
2018
" Dans un contexte de concurrence accrue – où la visibilité et la différenciation sont les maîtres mots –, il est plus que nécessaire de connaître les dernières techniques adaptées à ce contexte particulier qu'est le spectacle sportif. C'est pourquoi Marketing du sport présente une approche originale de cette discipline récente qu'est le marketing du ...
Desbordes, Michel, Richelieu, André
+5 more sources
" Dans un contexte de concurrence accrue – où la visibilité et la différenciation sont les maîtres mots –, il est plus que nécessaire de connaître les dernières techniques adaptées à ce contexte particulier qu'est le spectacle sportif. C'est pourquoi Marketing du sport présente une approche originale de cette discipline récente qu'est le marketing du ...
Desbordes, Michel, Richelieu, André
+5 more sources
2019
How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
openaire +2 more sources
How is sport marketing being transformed by new media and technology, byglobalization and by the opening of new markets and sources of revenue? Thisbook examines the most important trends and developments in contemporarysport marketing around the world, shining new light on the importance of mar-keting and markets as the drivers of international sport ...
Desbordes, Michel, Richelieu, André
openaire +2 more sources
2014
This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
openaire +1 more source
This chapter introduces and informs the reader about the new technologies used in the world of sports through their actors: players, athletes, teams, and events. The new media’s opportunities are processed, highlighting the way sports organizations make use of the potential of these new communication channels in their marketing strategy to interact and
openaire +1 more source
International Journal of Sports Marketing and Sponsorship, 2006
Melissa Johnson Morgan, Jane Summers
openaire +1 more source
Melissa Johnson Morgan, Jane Summers
openaire +1 more source
Strategic Direction, 2014
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their
openaire +1 more source
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their
openaire +1 more source
2009
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
openaire +1 more source
Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry.
EKMEKCİ, Ridvan, EKMEKÇİ, Aytul
openaire +1 more source