Results 21 to 30 of about 5,622 (162)
MARKETING STRATEGY IN SPORTS SPONSORSHIP [PDF]
Sport Mont, 2012 Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results.
Srećko Novaković
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Spor Bilimleri Araştırmaları Dergisi, 2023 Considering that the sponsorship relations between brands and sports clubs are based on a win-win model, it is inevitable for the parties to consider some variables based on their target groups in their sponsorship agreements.
Bora Gündüzyeli
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DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA [PDF]
Sport Mont, 2007 Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results.
Dragan Đuranović, Srećko Novaković
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Media value of the Polish sports sponsorship market in the years 2015–2017
Baltic Journal of Health and Physical Activity, 2019 Background: Recently, there has been a dynamic development of sports sponsorship, which is becoming an alternative to conventional advertising. One of the main methods of sponsorship evaluation is the media value assessment of the brand exposure ...
GABRIEL ŁASIŃSKI, ADAM PAWLUKIEWICZ
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The Role of Sports Sponsorship in Enhancing Organisational Image: A Survey Study of Saudi Professional Football League Fans [PDF]
المجلة العربية للإدارةThis research investigates the effect of corporate sports sponsorship on enhancing the organisational image of corporations among Saudi Professional Football League (SPL) fans during the 2024/2025 season.
Yazeed Almahraj
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Analysis of Sponsorships in Clubs Participating in NBB 2020-2021
Revista Intercontinental de Gestão Desportiva, 2021 The lack of data on sports sponsorship and on the segments that invest the most in this practice, combined with the scarce academic literature on the subject, the lack of professionalism of a large portion of sports managers in Brazil and the lack of ...
Edson Hirata +3 more
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BusinessesThis study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements.
Mark Romanelli +2 more
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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
Cogent Business & Management, 2019 This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer perceptions of the company or its brands.
Ge-Qi Cui, Jung-Yong Lee, Chang-Hyun Jin
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BMC Public Health, 2013 Background High participation rates in sport and increasing recognition of how diet benefits athletic performance suggest sports settings may be ideal locations for promoting healthy eating.
Carter Mary-Ann +4 more
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Mediating role of trust in the relationship between sport sponsorship and customer loyalty
Cogent Business & ManagementPurpose This paper studied the elements of sponsorship that can lead to loyalty using trust as a mediator in a lesser-known sports in Ghana.Design/methodology/approach This study adopted a quantitative method with respondents drawn from administration ...
Mustapha Iddrisu +3 more
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