Results 11 to 20 of about 5,721 (259)
The effect of articulation in sports posters on betting behavior
Humanities & Social Sciences Communications, 2023 Several studies argue that sponsorship promotes and normalizes gambling behavior because commercial gambling providers (CGPs) act as sponsors for many sports entities.
M. Alonso-Dos-Santos +2 more
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Building Brand Image Through Sports Sponsorship in Saudi Arabia [PDF]
المجلة العربية للإدارةSponsorship refers to a business relationship in which a company provides financial support, services, or resources to an individual, event, or organization.
Saud Abdulla Alsahli, Iyad A. Al-Nsour
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Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey
BMC Public Health, 2006 Background Sports sponsorship is a significant marketing tool. As such, it can promote products that pose risks to health (eg, high fat and high sugar foods) or it can promote health-supporting products (eg, sporting equipment and services).
Signal Louise +3 more
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Advances in Materials Science and Engineering, 2022 With the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for sports brands.
Xiadi Lyu
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Communication Objectives of Sport Sponsorships
Communicare: Journal for Communication Studies in Africa, 2022 SPORT sponsorship is increasingly used as an organisational communication tool. Its effective use is generally diminished by a lack of coordination with greater organisational communication objectives. The alignment of the objectives of sport sponsorship with an organisation's greater communication objectives as a means of increasing sport sponsorship ...
George Angelopulo, Nina Overton
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European Journal of Tourism Research, 2017 Though there is a large body of literature and research on sponsorship of sports events, it seems that previous research on firm sponsorship of sports events has narrowly focused on sponsorship from a customer perspective.
Terje Slåtten +4 more
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Australian and New Zealand Journal of Public Health, 2020 Objective: To examine: alcohol and fast food sponsorship of junior community sporting clubs; the association between sponsorship and club characteristics; and parent and club representative attitudes toward sponsorship.
Sharleen Gonzalez +12 more
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Sport engagement model in Malaysia: Effect of cost and volunteerism
Heliyon, 2023 Sport engagement plays a crucial role in promoting physical well-being, fostering social connections, and enhancing overall quality of life. However, various factors, including financial constraints and limited resources, can serve as barriers to sport ...
Nor Eeza Zainal Abidin +3 more
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Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]
International Journal of Management, Accounting and Economics, 2015 We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
doaj
BMC Public Health, 2022 Background Public health bodies in Australia remain concerned about marketing of unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children are particularly susceptible to the influence of unhealthy commodity marketing.
Tara Boelsen-Robinson +4 more
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