Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
Measuring stereotype and deviation biases in large language models. [PDF]
Sci RepWang D, Brignac E, Mao M, Fang X.
europepmc +1 more source
Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement
Journal of Consumer Behaviour, EarlyView.ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul +6 more
wiley +1 more source
Group-based psychosocial interventions reduce internalized stigma in psychiatric disorders: ISMI-focused systematic review. [PDF]
Front PsychiatryRiviş IA +5 more
europepmc +1 more source
Guided Toward Equity: Communities of Practice and Organizational Change in Community Colleges
New Directions for Community Colleges, EarlyView.ABSTRACT Although community colleges advance equity by providing opportunities for marginalized students to pursue higher education, barriers to earning credentials remain, particularly for students of color. Higher education stakeholders are investing in “equity work” as organizations take responsibility for ensuring equitable outcomes.
Karin Yndestad +2 more
wiley +1 more source
Decomposing cultural differences in behavior toward members of different social groups. [PDF]
PNAS NexusWang J +4 more
europepmc +1 more source
From Interest to Intention: Factors Shaping Black Boys’ STEM Career Expectation in Early Adolescence
The Career Development Quarterly, EarlyView.ABSTRACT This study examines the predictors of STEM career expectation among Black boys in ninth grade using nationally representative data from the High School Longitudinal Study of 2009. Guided by social cognitive career theory, we analyze associations between math and science self‐efficacy, career exploration activities, and STEM career expectation ...
JoHyun Kim, Jungmin Lee, Heesun Kim
wiley +1 more source
The effects of physical emotion intensity and perceived emotions on trait and ability judgments are non-linear. [PDF]
Sci RepMauersberger H, Hareli S, Hess U.
europepmc +1 more source
The Relationship Between Board Diversity and Corporate Environmental Performance: A Meta‐Analysis
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The association between corporate governance mechanisms and corporate environmental performance has gained increasing academic engagement; however, existing empirical studies provide inconsistent results. This study aims at empirically summarizing the results of previous research on the relationship between different characteristics of board ...
My Hanh Doan +3 more
wiley +1 more source