Social Cues and the Online Purchase Intentions of Organic Wine [PDF]
Foods, 2020 This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of ...
Stefanie Sohn +3 more
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Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals [PDF]
Frontiers in Psychology, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Lieve Doucé +4 more
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres [PDF]
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
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The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets [PDF]
Innovative Marketing, 2021 In the retail environment, customers are stimulated by the look and feel of a store and how it is laid out. Certain store elements create an atmosphere that attracts customers to certain outlets as their preferred shopping destination.
Richard Mfundi Ndengane +2 more
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Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience [PDF]
Innovative Marketing, 2021 The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences to compete effectively and retain customers.
Etuhole Angula, Valencia Melissa Zulu
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AI in the Luxury In-Store Atmospherics
Symphonya, 2023 Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping.
Serena Rovai +2 more
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Not Without You: Role of Shopping Pal and Store Atmospherics in Impulse Buying
Sustainable Business and Society in Emerging Economies, 2022 Purpose: Retailers acknowledge the importance of the retail store environment as a tool for differentiation and valuable for positioning the retail store. It makes the buyer's decision to visit the store easier.
Nida Zaheer +3 more
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Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
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Aromachology and Customer Behavior in Retail Stores: A Systematic Review
Applied Sciences, 2021 Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published ...
Davide Giacalone +2 more
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Projetica, 2018 This paper aims to establish the historical and chronological evolution of store atmospherics in textile and fashion retail spaces in order to understand the impact of this strategy on the store concept and on the objectives of visual merchandising along
José Eduardo Vilas Bôas Silva +2 more
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