Results 1 to 10 of about 537 (183)
Store Atmospherics: A Multisensory Perspective
Psychology and Marketing, 2014 ABSTRACTStore atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should a company design its multisensory atmospherics in store to ensure
Charles Spence +2 more
exaly +3 more sources
The impact of “e-atmospherics” on physical stores
Journal of Retailing and Consumer Services, 2014 Marketing literature abounds with discussions of the importance of environmental and atmospheric variables for determining the consumer shopping experience. Through a field a study conducted in a toy brand flagship store, this research studies the effects of using two technologies in a physical toy store (magic mirror with augmented reality ...
Íngrid Poncin
exaly +4 more sources
Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty
Procedia, Social and Behavioral Sciences, 2014 AbstractPositive experiences enhance the value of products or services offerings and more importantly could be utilized as a differentiation strategy in a highly competitive retail business. The growing body of knowledge in this research stream posits that creating pleasant experiences to customers while they are actively engaging with the products or ...
Rosidah Musa
exaly +3 more sources
AI in the Luxury In-Store Atmospherics
Symphonya. Emerging Issues in Management, 2023 Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelligence on consumer shopping experiences and retailing ...
Serena Rovai +2 more
openaire +4 more sources
International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour [PDF]
International Journal of Business and Globalisation, 2019 Flagship stores are luxury retailers’ most prestigious market entry method and serve as impressive representations of their brand image. However, there is a lack of extant research investigating how the holistic experience created in luxury flagship stores has an effect on consumers’ purchase behaviour.
Marta Blazquez, Rosy Boardman
exaly +2 more sources
Variation of Triterpenes in Apples Stored in a Controlled Atmosphere [PDF]
Molecules, 2021 Apples are seasonal fruits, and thus after harvesting apples of optimal picking maturity, it is important to prepare them properly for storage and to ensure proper storage conditions in order to minimize changes in the chemical composition and commercial quality of the apples.
Aurita Butkeviciute +5 more
openaire +3 more sources
The Influence of Store Atmosphere and Product Price on Impulse Buying at Offline Store
Almana : Jurnal Manajemen dan Bisnis, 2023 Currently, many business people take advantage of technology by selling their products online to minimize the costs incurred for doing business through the marketplace. However, this does not reduce and affect the growth of the retail or offline store business.
Meisita Nabilla Dewanti, Lia Nirawati
openaire +2 more sources
STORE ATMOSPHERE DAN STORE PATRONAGE PADA KITOZ DEPARTEMENT STORE
PERFORMA, 2020 Survey yang dilakukan Katadata Indonesia menyimpulkan bahwa penjualan emiten ritel mengalami tren penurunan dalam lima tahun terakhir. Hal tersebut juga terjadi pada perusahaan keluarga KITOZ Department Store yang mengalami penjualan yang stagnant dalam lima tahun terakhir.
Elsa Salfa Farhani +1 more
openaire +1 more source
EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022 Compulsive buying is a behavioral disorder that drives consumers to buy more than they need unintentionally. Negative feelings such as depression, sorrow, denial, lack of self-esteem, Etc., are stated as the reasons for this behavior. This research aims to exert the triggering effect of store atmosphere on compulsive buying behavior.
Alişan BALTACI, Zeliha ESER
openaire +2 more sources
Store Atmosphere and Store Location as Determinants of Consumer Buying Interest
Kontigensi : Jurnal Ilmiah Manajemen, 2022 The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest.
Kurniawati Mulyanti +2 more
openaire +1 more source