Results 21 to 30 of about 537 (183)
Projetica, 2018 This paper aims to establish the historical and chronological evolution of store atmospherics in textile and fashion retail spaces in order to understand the impact of this strategy on the store concept and on the objectives of visual merchandising along
José Eduardo Vilas Bôas Silva +2 more
doaj +1 more source
Innovating the Retail Curriculum for Future Careers in Retail
Journal for Advancement of Marketing Education, 2017 This special issue is aimed to invigorate retail pedagogy within the community of marketing instructors. Five original articles are presented in this special issue and they provide a good overview of ongoing research in the field.
Patrali Chatterjee, Archana Kumar
doaj +1 more source
Journal for Advancement of Marketing Education, 2017 ## Purpose of Study: In the past, studies of retail environments have explored number of atmospheric stimuli to influence consumer shopping behavior.
Seung Hwan (Mark) Lee, Ksenia Sergueeva
doaj +1 more source
The sensory dimension of sustainable retailing:analysing in-store green atmospherics
, 2020 The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some ...
Gabriele Pizzi +5 more
core +1 more source
Shoppers' satisfaction levels are not the only key to store loyalty
, 2005 In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to ...
Miranda, Mario J +5 more
core +1 more source
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017 This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks
Kizito Ogedi Alakwe, Ngozi Okpara
doaj +1 more source
Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort [PDF]
The Retail and Marketing Review, 2019 This study sought to determine the influence of store reputation, social influence, store atmospherics and store convenience on store patronage and apparel purchase decision on store attachment among the Generation Y female cohort in Johannesburg, South ...
Dr ET Maziriri, Dr T Chuchu, NW Madinga
doaj
Deconstructing the shopping experience of tourists to the Dubai Shopping Festival
Cogent Business & Management, 2016 Shopping Festivals are being promoted as tourism products, thus attracting large number of tourists. Recent years have seen the growth of shopping festivals and shopping gaining greater significance in tourism, given its contribution to the retail and ...
Sangeeta Peter, Victor Anandkumar
doaj +1 more source
E-MAĞAZA ATMOSFERİNE TÜKETİCİNİN BAKIŞI VE BİR ARAŞTIRMA
Sosyal Ekonomik Araştırmalar Dergisi, 2015 İnternetin kullanılmaya başlaması insanoğlunun yaşamını etkilemesinin yanında, işletmelerin de iş yapma biçimlerini etkilemektedir. İnternet, yeni sektörlerin ortaya çıkmasına, var olan sektörlerin de değişimine/dönüşümüne /gelişmesine neden olmuştur.
Ruziye Cop, Nuri Sezer
doaj +1 more source
THE INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS AT THE EIGER STORE
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB), 2022 This study seeks to explore how Store Atmosphere influences consumer purchase decisions on Eiger Store Setia Budi, Medan. This study's population consisted of customers of the Eiger Store Setiabudi Medan. The samples taken were 96 respondents. The data was obtained by distributing the questionnaires. Data analysis was done by Simple linear analysis and
Khairul Iqbal, Onan Marakali Siregar
openaire +1 more source