The influence of store atmospherics on customers' satisfaction at selected South African retail outlets [PDF]
Innovative Marketing, 2021 In the retail environment, customers are stimulated by the look and feel of a store and how it is laid out. Certain store elements create an atmosphere that attracts customers to certain outlets as their preferred shopping destination.
Ndengane, Richard Mfundi +2 more
core +2 more sources
Not Without You: Role of Shopping Pal and Store Atmospherics in Impulse Buying
Sustainable Business and Society in Emerging Economies, 2022 Purpose: Retailers acknowledge the importance of the retail store environment as a tool for differentiation and valuable for positioning the retail store. It makes the buyer's decision to visit the store easier.
Zaheer, Nida +3 more
core +2 more sources
South African Journal of Economic and Management SciencesBackground: Bottom-of-the-pyramid (BOP) consumers’ significant discretionary purchases of non-essential products, such as apparel, contribute to retail growth.
Nicole Cunningham +2 more
core +3 more sources
Social Cues and the Online Purchase Intentions of Organic Wine. [PDF]
Foods, 2020 This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of ...
Sohn S +3 more
europepmc +2 more sources
Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals. [PDF]
Front Psychol, 2022 Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context.
Doucé L, Adams C, Petit O, Nijholt A.
europepmc +2 more sources
Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres. [PDF]
Front Psychol, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
Paz MDR, Delgado FJ.
europepmc +2 more sources
Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience [PDF]
Innovative Marketing, 2021 The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences to compete effectively and retain customers.
Etuhole Angula, Valencia Melissa Zulu
doaj +1 more source
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Administrative Sciences, 2021 Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice.
Cristina Calvo-Porral +1 more
doaj +1 more source
Aromachology and Customer Behavior in Retail Stores: A Systematic Review
Applied Sciences, 2021 Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published ...
Davide Giacalone +2 more
doaj +1 more source
Retail atmospherics effect on store performance and personalised shopper behaviour: A cognitive computing approach [PDF]
, 2021 YesAbstract Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights.
Bala, Pradip Kumar +6 more
core +1 more source