Results 11 to 20 of about 471,012 (137)
Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age [PDF]
South African Journal of Economic and Management SciencesBackground: Bottom-of-the-pyramid (BOP) consumers’ significant discretionary purchases of non-essential products, such as apparel, contribute to retail growth.
Bianca M. van Niekerk +2 more
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Modelling 3D product visualisation for online retail atmospherics [PDF]
, 2009 Purpose: The Stimulus (S) Organism (O) Responses (R) paradigm has been extensively studied in conventional retailing but has received little attention in the online context.
Algharabat, R, Dennis, C
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Shoppers' satisfaction levels are not the only key to store loyalty [PDF]
, 2005 In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to ...
Miranda, Mario J +5 more
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Retail atmospherics effect on store performance and personalised shopper behaviour: A cognitive computing approach [PDF]
, 2021 YesAbstract Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights.
Bala, Pradip Kumar +6 more
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Innovating the Retail Curriculum for Future Careers in Retail
Journal for Advancement of Marketing Education, 2017 This special issue is aimed to invigorate retail pedagogy within the community of marketing instructors. Five original articles are presented in this special issue and they provide a good overview of ongoing research in the field.
Patrali Chatterjee, Archana Kumar
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Journal for Advancement of Marketing Education, 2017 ## Purpose of Study: In the past, studies of retail environments have explored number of atmospheric stimuli to influence consumer shopping behavior.
Seung Hwan (Mark) Lee, Ksenia Sergueeva
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Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017 This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks
Kizito Ogedi Alakwe, Ngozi Okpara
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Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort [PDF]
The Retail and Marketing Review, 2019 This study sought to determine the influence of store reputation, social influence, store atmospherics and store convenience on store patronage and apparel purchase decision on store attachment among the Generation Y female cohort in Johannesburg, South ...
Dr ET Maziriri, Dr T Chuchu, NW Madinga
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E-MAĞAZA ATMOSFERİNE TÜKETİCİNİN BAKIŞI VE BİR ARAŞTIRMA
Sosyal Ekonomik Araştırmalar Dergisi, 2015 İnternetin kullanılmaya başlaması insanoğlunun yaşamını etkilemesinin yanında, işletmelerin de iş yapma biçimlerini etkilemektedir. İnternet, yeni sektörlerin ortaya çıkmasına, var olan sektörlerin de değişimine/dönüşümüne /gelişmesine neden olmuştur.
Ruziye Cop, Nuri Sezer
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The sensory dimension of sustainable retailing:analysing in-store green atmospherics
, 2020 The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some ...
Gabriele Pizzi +5 more
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