Results 151 to 160 of about 164,245 (310)
Corporate storytelling: the Treedom case
openL’obiettivo di questa tesi è quello di analizzare l'importanza dell'utilizzo dello storytelling da parte delle imprese come strumento per raggiungere i propri pubblici di riferimento.
PILUTTI, SILVIA
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How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini +2 more
wiley +1 more source
The Storytelling of Nuclear Fusion: History, Themes, and Images [PDF]
openMy thesis regards the storytelling that builted up around nuclear fusion from about the 20th century to nowadays, I will start from introducing storytelling and narrative, then shifting gradually to nuclear fusion discourse and finally to talk about ...
MARZOLA, CATERINA
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ABSTRACT Digital transformation is increasingly reshaping how social enterprises organize work, engage stakeholders, and pursue social value. While prior research has examined digitalization in hybrid organizations, limited attention has been paid to how responsibility for inclusive digital transformation is enacted internally.
Riccardo Maiolini +2 more
wiley +1 more source
Storytelling and brand strategy: the Campari brand
reservedLa tesi analizza e spiega il ruolo della pratica dello storytelling nella strategia di branding di un marchio. Partendo dalla letteratura esistente, nel primo capitolo viene analizzato il concetto di branding, mentre il secondo si concentra sullo
STOCCO, VALENTINA
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ABSTRACT Artificial intelligence (AI) reflects a paradox for corporate sustainability: it provides tools for genuine socio‐economic improvement and enables greenwashing at scale. This study examines this duality in emerging Asian markets, where rapid AI adoption coincides with evolving regulatory regimes.
Ashutosh Yadav, Simplice A. Asongu
wiley +1 more source
Story-telling: A telling approach in healthcare education [PDF]
Paper presented at the 2nd The Narrative Practitioner international conference at NEWI in Wrexham, UK, 23-25 June 2008.This powerpoint presentation and associated notes discusses storytelling as a teaching strategy within healthcare.
Woodhouse, Jan
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ABSTRACTSocial farming integrates agricultural activities with social and rehabilitative functions, offering significant benefits to communities. However, its economic sustainability depends, among other factors, on consumer acceptance and willingness to pay a premium for its products.
Francesca Moino +5 more
wiley +1 more source
Capturing attention: storytelling and conflict in advertising spots
reservedL’obiettivo di questa tesi è quello di analizzare la percezione dello storytelling negli spot pubblicitari. In particolare, si è cercato di approfondire l’elemento del conflitto come motore delle storie.
FAVRIN, ALICE
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2025 Cave Run Storytelling Festival [PDF]
Promotional development poster for the Cave Run Storytelling Festival held on September 26 and September 27, 2025. Those performing included: Donald Davis, Mary Hamilton, Bil Lepp, Bobby Norfolk, Paul Strickland, Kim Weitkamp, and Don White.https ...
Cave Run Storytelling Festival Committee (Morehead, Ky.)
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